Press release

First Gameplay Peek at Wholesome RPG with Open Ended Dialog, Campfire Cozy Friends

Befriend a cuddly crew of animals brought to life via game-changing, ethically implemented A.I.

San Francisco, CA - Sept. 12, 2024 - The first gameplay trailer for Campfire Cozy Friends, the open-ended cozy RPG from developer Campfire, debuts alongside new details on its upcoming content ahead of a planned PC via Steam launch.

Watch the Official Gameplay Trailer for Campfire Cozy Friends on YouTube!

Campfire Cozy Friends leverages ethically implemented AI to enhance its wholesome, immersive experience. Developed using the company’s own Sprites toolkit, the game offers unrestricted, bespoke dialogue, creating an engrossing alternative to traditional dialogue trees. This approach mirrors real-world conversations, enabling players to shape the story and forge genuine connections. The result is a satisfying social sandbox filled with memorable personal moments, all while supporting, not replacing, developer jobs.

Become a bustling concierge and transform the tropical Camp Island into a five-star tourist destination. Repair and restore the island alongside a cast of friendly animal residents that weave the fabric of what island life is all about. Befriend the locals, spark open-ended conversations, and engage in plenty more charming interactions. 

Build houses, sport flower crowns, and wear colorful clothes alongside an ensemble of adorable animals. Meet the radiant Angelina Arcadia, the fierce Fred Flyfish, or the astute Mayor Thompson alongside 26 unlockable characters. Dive into unrestricted conversations with villagers while exploring any topic imaginable – from their backstories to your daily life, and even the far reaches of your imagination! Make Camp Island a mainstay with a bevy of new content planned, featuring additional main storylines, sidequests, themes, and more. 

For those eager to be early adopters, you can shape Camp Island's future with investing into the Founders' Pack. Gain instant private alpha access, influence the development roadmap, and enjoy long-term perks. Details about public release will be coming in the months ahead.

“It all started with an idea from a game jam: what if players could form genuine friendships with NPCs, go completely off-script, and rely on their actual personality to drive gameplay?” said Siamak Freydoonnejad, Co-Founder of Campfire. "Campfire Cozy Friends and our Sprites toolset represent this vision – ethical AI applications that deliver richer immersive simulations for players and amplify human creativity for developers, rather than replace jobs."

Campfire Cozy Friends is set to craft its way onto PC via Steam. Fellow explorers looking for a headstart on their journey can get instant access by investing in the Founders’ Pack, or simply signing up to the waitlist to get access in future. Follow Campfire on Instagram, visit their website, and join the official Discord server for the latest updates. 

About Campfire 

Born out of a lifelong collective dream to start a game studio, Campfire is a passionate five-person team who come from unconventional backgrounds- from software engineers to college dropouts. What started out as a game jam in August 2023 has turned into Campfire Cozy Friends, their debut title that uses an ethical application of AI to deliver richer immersive simulation games. They also offer the Sprites toolset for other developers.  

Media Contacts

Brigitte Gautreaux | David Gill

Stride PR for Campfire Expeditions

Brigitte@stridepr.com | David@stridepr.com