Press release

NARAKA: BLADEPOINT invites legendary mecha designer, Kunio Okawara, to co-design an original mech-themed outfit with 24 Entertainment

GUANGZHOU, China – June 20, 2024 – NARAKA: BLADEPOINT have been working closely with Kunio Okawara, a renowned Japanese mecha designer known best for his work in the anime industry, to design an original mech-themed outfit for Yueshan which is now available in game! This brand-new outfit creates an exciting clash of cultures within the game, bringing together a futuristic aesthetic with an ancient oriental world style. Once purchased, players will be able to equip Yueshan with 2674 Ruby-Red Emblem, this legendary new accessory, and transform him into a mech form[2] known as DragonCall when he releases the ultimate.
 
This collaboration is now live after the newest patch has just been released and during this time, players will be able to purchase the new accessory in-game and enjoy Kunio Okawara’s innovative, mecha-inspired design.
 
Speaking on his collaborative work on this project, Kunio Okawara commented:
 
“My collaboration with 24 Entertainment began with concept art design last year, and now we are finally presenting the work to Naraka’s players. The design of this mecha outfit incorporates many elements of dragons and is named DragonCall. The surge in collaboration with Chinese studios has had a profound impact on me, and I hope everyone can enjoy this mecha design together.”
To celebrate this collaboration with Kunio Okawara, NARAKA are releasing a new entertainment mode to coincide with its launch: Neo-Mech Clash. In this mode, players will be divided into two teams, with the side that earns the most points winning the final victory. Start playing this new mode now and pilot a mech to dominate the City of Tang!
In addition to Neo-Mech Clash, players will be able to truly immerse themselves in the mech themes of the collaboration as a brand-new H5 mini-game has also launched. In the mini-game, players will be tasked with passing exams across three different categories: quiz questions; parkour tutorials; and parkour combat. Players who succeed across each category will obtain the final mech driving license which can also be shared with friends. Join in the fun and play the mini-game now: https://www.narakathegame.com/h5/20240620/mecha/
 
Take a look below to check out what Naraka has in store for players throughout this collaboration:
 
More information about NARAKA: BLADEPOINT and this collaboration is available online here.
---------------------------------------------------------------------------------------------------------
About NARAKA: BLADEPOINT
 
Dive into the legends of the Far East in NARAKA: BLADEPOINT, a fast-paced competitive melee action experience and a Battle Royale like no other. Developed and published by NetEase, NARAKA: BLADEPOINT has been played by over 20 million players worldwide since its release in August 2021, turning it into one of the best-selling PC games globally. NARAKA: BLADEPOINT is also available on the Xbox Series X|S and Game Pass.
 
About 24 Entertainment
 
24 Entertainment is a Chinese game studio founded by a group of artists, engineers, and designers who are all gaming industry veterans. We have a shared vision of introducing global players to Eastern cultures through cutting-edge gaming technology.
About NetEase Games
NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES and HKEX: 9999), is a leading global developer and publisher of video game IP across a variety of genres and platforms. NetEase Games’ development and publishing slate include titles such as Harry Potter: Magic Awakened, Knives Out, and Naraka: Bladepoint, and partnerships with major entertainment brands such as Warner Bros and Mojang AB (a Microsoft subsidiary). NetEase Games also supports the growth and development of its innovative global studios in Canada, Europe, Japan and the United States. For more information, please visit: https://www.neteasegames.com/