For Release on June 18, 2024, at 4pm BST / 5pm CEST / 11pm SGT:
HAMBURG, Germany – Razer™, the leading global lifestyle brand for gamers, today announced a special collection inspired by the works of Keith Haring. In a convergence of art and gaming, this unique collection empowers gamers to showcase their creativity and artistic expression.
Through special edition apparel and gaming peripherals, the collection celebrates the spirit of Keith Haring’s work. Each product in the collection features a striking red, white and black color scheme adorned with signature heart icons. This is an embodiment of Haring’s ethos of pushing boundaries and embracing creativity, which also resonates with gamers who share a passion for excellence and adventure.
A Collection for the Community
The Razer x Keith Haring apparel line-up is now available exclusively through a community sweepstake. This unique collection features a Tee, Hoodie, and Cap that capture the spirit of Haring’s iconic pop art. It also includes the Razer Barracuda X Keith Haring Edition multi-platform wireless headset designed to make a bold statement that resonates with gamers. To participate in the sweepstake, fans can visit Razer’s official Instagram and X pages. The sweepstake will run from now until June 24, 2024.
Express your Personality through Razer Customs
Gamers and art enthusiasts can now acquire co-branded Keith Haring products through Razer Customs – a unique customization service available only on Razer.com. Razer Customs enables users to design and create their own unique look for various Razer hardware, including mice, mouse mats and phone cases.
As part of the Razer x Keith Haring Collection, the Razer Orochi V2 ultra-lightweight wireless gaming mouse’s top shell and the Razer Gigantus soft gaming mousemat can be personalized through Razer Customs. These products can be customized with a name or gamertag, reflecting the collection’s theme of self-expression and individuality.
This collection is a testament to the enduring impact of art and culture on the gaming community. Renowned for his bold artistic style and passionate social activism that captivated and inspired audiences worldwide, Keith Haring’s work now takes on a new life through Razer’s cutting-edge hardware and coveted apparel.
For more information on the Razer x Keith Haring collection, visit link.
PRICE & AVAILABILITY
Razer Orochi V2 Top Shell – $19.99 USD / 24,99€ MSRP
Razer Gigantus V2 Medium – $39.99 USD / 49,99€ MSRP
Razer Gigantus V2 Large – $44.99 USD / 54,99€ MSRP
Razer Gigantus V2 XXL – $59.99 USD / 69,99€ MSRP
Razer.com – June 18, 2024
PRODUCT ASSETS
Download images here
ABOUT RAZER
Razer™ is the world’s leading lifestyle brand made For Gamers. By Gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, Razer has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
With over 200 million users, Razer’s software platform includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).
Razer also offers payment services for gamers, youth, millennials and Gen Z, through Razer Gold – one of the world’s largest game payment services.
Razer is committed towards a sustainable future and is taking responsibility through its #GoGreenWithRazer movement. The brand aims to minimize environmental impact through its various initiatives, which includes using recycled materials, responsible design, and encouraging responsible product disposal.
Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai and 19 offices worldwide.
ABOUT KEITH HARING
Keith Haring (1958-90) was one of the most renowned of the young artists, filmmakers, and performers whose work responded to urban street culture of the 1980s. Inspired by the graffiti artists whose marks covered the city's subway cars, Haring began to draw in white chalk over the black paper used to cover vacant advertising panels. Not only was Haring able to reach a large and diverse audience with his subway drawings, but, eventually, the subway became, as Haring said, a "laboratory" for working out his ideas. As early as 1980, Haring began exhibiting in galleries and museums around the world, but continued to participate in public projects, including literacy campaigns and anti-AIDS initiatives.
Before his death, Keith Haring established a foundation in his name to maintain and enhance his legacy of giving to children's and AIDS organizations. Throughout his career, Haring produced murals, sculptures and paintings to benefit hospitals, underprivileged children's groups and various community health organizations. The Foundation is also committed to sustaining and expanding public awareness of Keith Haring. By working with museums, galleries, publishers and art education programmers, the Foundation is able to provide information and artwork to the public that might otherwise remain unexplored in archives. Keith Haring died in New York in February 1990 of AIDS, at the age of 31.
Haring has been the subject of several international retrospectives. His work is in major private and public collections, including those of the Museum of Modern Art; the Whitney Museum of American Art; Los Angeles County Museum of Art; Art Institute of Chicago; the Bass Museum in Miami; Centre Georges Pompidou, Paris; Ludwig Museum, Cologne; and Stedelijk Museum, Amsterdam.
ABOUT ARTESTAR
This project was done in collaboration with Artestar, a global licensing agency and creative consultancy representing world-renowned visual artists, estates, and foundations. Artestar conceptualizes and develops some of the world’s most iconic brand partnerships across an array of categories and geographic regions, all while preserving and elevating each artist’s unique legacy. Through strategic planning and thoughtful curation, Artestar powers creative collaborations to make art accessible to everyone.
Learn more at artestar.com.
PRESS CONTACTS
United Kingdom
Nick Haywood
Nick.Haywood@razer.com
Americas
Matt Atwood
Matt.Atwood@razer.com
EMEA
Chris Mitchell
Chris.Mitchell@razer.com
China
Evita Zhang
Evita.Zhang@razer.com
Asia Pacific
Hilmar Hahn
Hilmar.Hahn@razer.com
Global
Vanessa Li
Vanessa.Li@razer.com
Razer — For Gamers. By Gamers.™
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