Press release

gamescom latam will have a unique space for cosplayers in partnership with essence

The gamescom latam cosplay lounge by essence will offer complete beauty and production resources, democratizing access to cosplay culture at the largest gaming event in Latin America

São Paulo, June 18, 2024 — gamescom, the world's largest gaming event, is expanding its borders to Latin America with an important novelty for fans of pop culture and cosplay. The first edition, which will take place from June 26 to 30 in São Paulo, will have a space dedicated exclusively to cosplayers: the gamescom latam cosplay lounge by essence, a top-selling brand in Europe that invests in products to give people the confidence to express who they are.


In an unprecedented initiative, the cosplay area promises to be one of the highlights of the event. Besides being a meeting point for cosplay enthusiasts and fans, the lounge will feature the support of COSSUP, a team specialized in services for cosplayers. The area will also offer support with makeup, wig and hair adjustments, and costume modifications, ensuring that participants can maintain their perfect visuals throughout the event.


"The introduction of such a significant space in partnership with essence, a market leader for the gamer and cosplay community, reflects our commitment to providing a special and inclusive experience for all participants," says Gustavo Steinberg, CEO of the event. "It will be wonderful to see the creativity and passion that the cosplayers will bring to the first gamescom latam."

 
Democratic access and complete infrastructure


Entry to the gamescom latam cosplay lounge by essence is free for all event attendees, with no additional payment required beyond the entrance ticket. The space is open to everyone who needs to set up or dismantle their productions, offering an infrastructure designed for the needs of cosplayers, including workstations, mirrors, and lockers for safe storage of personal items and costumes.
 
About gamescom latam


 gamescom, the world's largest computer and video games event and Europe's largest business platform for the gaming industry, has also arrived in Latin America. In 2024, gamescom latam takes place in São Paulo, Brazil, from June 26th to 30th. The BIG Festival, the largest games festival in Latin America, will take place at gamescom latam. The event is jointly organized by Koelnmesse, Omelete Company, BIG Festival and licensed by game.


About game – the German Games Industry Association


We are the association of the German games industry. Our members represent the entire video game ecosystem, from development studios and publishers to esports event organizers, educational institutions and other related entities. We are co-organisers of gamescom, the world’s biggest event for computer and video games. We are a shareholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation, devcom and the collecting society VHG, as well as co-host of the German Computer Game Awards. Serving as a central point of contact for media, as well as political and social institutions, we provide comprehensive expertise in areas including market development, game culture and media literacy, and address any inquiries or concerns. Together we are making Germany the heart of gaming worldwide. With games, we enrich the lives of all people.


About Koelnmesse


Koelnmesse is an international leader in organizing trade fairs in the gaming and entertainment segments. Hosted in Cologne, Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors, and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Singapore, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, comprehensively combining supply and demand. Koelnmesse Brasil is a subsidiary of Koelnmesse GmbH in São Paulo, dedicated to promoting and organizing world-class trade fairs and events in Brazil. The mission is to bring global innovation, knowledge and business opportunities to various industries.


About Omelete Company


The largest conglomerate dedicated to pop culture fans in Brazil, Omelete Company uses its website, social networks and partners to reach more than 15 million people every month eager for news from the worlds of cinema, TV series, games, music and comic books, with texts, videos and posts on social media. The brands Omelete, The Enemy, CCXP, Game XP, gamescom latam, Gaules, Baiano and Chippu are part of the Omelete Company.


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NEXT EVENTS:

gamescom latam, São Paulo, Brazil, 26 – 30 June 2024
gamescom, Cologne, Germany, 21 – 25 August 2024
gamescom asia, Singapore, 17 – 20 October 2024