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ICONIC MEAN GIRLS MAKING FETCH HAPPEN IN MOBILE FASHION VIDEO GAME, FASHIONVERSE, STARTING APRIL 12

Limited-Time Event Features Scenes, Props, Clothes and More Inspired by the Classic 2004 film with Clueless, Grease and Beverly Hills 90210 Coming to the Game in the Coming Months

NEW YORK - April 12, 2024 - FashionVerse, the innovative mobile fashion game, in collaboration with Paramount Consumer Products will debut the game’s first film integration with the enduringly popular Mean Girls from 2004. From leading game publisher Tilting Point and developer Brandible, FashionVerse’s Mean Girls integration will have players design outfits, props and scenes inspired by the movie - yes, even the notorious Burn Book -  through various challenges to win an exclusive prize. This limited-timed event begins April 12 and ends on April 25 via iOS and Android devices. The collaboration will bring more classic films and TV series to FashionVerse this year, such as Clueless, Grease and Beverly Hills, 90210.

 

In this latest integration, players can recreate scenes inspired by the brilliantly funny and endlessly quotable film. From Regina George’s room to the hallways of North Shore High School and the lunch table where pink is an absolute must on Wednesdays, FashionVerse is making players’ “groolest” fantasies come to life. The Plastics have a strict dress policy but thanks to the newest attire in the game, players shouldn’t have a problem hanging with the teen royalty of Mean Girls. Shirts, skirts, earrings, high heels, jackets, glasses, purses and an endless amount of pink will be at players’ disposal as they can dress their photorealistic avatars whichever way they please - just no hoop earrings. And, of course, the animosity-filled Burn Book will be available as well. To win exclusive 2000s-inspired fashion items in the game such as cropped cardigans, plaid skirts and other pink-infused clothing, players will have to complete 12 challenges. FashionVerse will have scenes and characters inspired by the movie to style such as The Plastics, Cady, Janis, and everyone’s favorite teacher Ms. Norbury along with some of the most iconic scenes including the Spring Fling Dance. Although the event ends April 25, the prizes will stay in the game if unlocked before the end date. 

 

In FashionVerse, players can take on design challenges to create perfectly curated fashion sets, share their creations, vote on other stylists’ scenes, comment on favorite looks, win rewards and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands. Utilizing Brandible’s proprietary game engine and AI models, FashionVerse brings players’ creative styling to life to provide a stunning virtual experience where everyone is a creator.

 

Tilting Point’s extensive portfolio has been bolstered by substantial IP integrations across multiple platforms including mobile, console, PC, subscription services and more. Tilting Point continues to expand to new ventures, bringing popular brands to fans in new and engaging ways, while growing each game’s global audience and financial success. 

 

For more information on Tilting Point, visit https://tiltingpoint.com. Additional assets for FashionVerse can be found here

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About Tilting Point

Tilting Point is a leading free-to-play game publisher, recognized at #10 in PocketGamer’s annual list of the World’s Top 50 Mobile Game Makers. Through strategic partnerships and multiple acquisitions, Tilting Point has amassed over 80 game titles under one roof. Its world-class portfolio features some of the most recognizable licensed IP titles, including SpongeBob: Krusty Cook-Off, Star Trek Timelines, Narcos: Cartel Wars and Barbie Dreamhouse Adventures. With the video game industry poised to resume its rapid growth, Tilting Point is currently executing a robust content acquisition strategy, while simultaneously developing a powerful next-gen cross-promotion platform to drive user acquisition and create a direct relationship with the world’s gamers.

 

About Hilfiger Ventures

Hilfiger Ventures, LLC, a private investment vehicle founded by Mr. Tommy Hilfiger and Joe Lamastra, is focused on investing in a range of businesses and opportunities in or relating to entertainment, media, digital content and virtual experiences. 
 

About Brandible

Brandible is a Miami-based developer that aims to revolutionize the way brands and consumers connect. Founded in 2021 by Alex Espinosa and backed by a group of veteran angel investors with combined decades of experience in the gaming and fashion industries, the company is being led by Chief Business Officer Caitlin Shell who comes from both the fashion and lifestyle gaming worlds where she has worked for global fashion brands and top lifestyle mobile games such as Covet Fashion, Design Home, and Drest. Brandible’s proprietary game engine is driving FashionVerse, an A.I.-powered, immersive fashion game with an unprecedented level of photorealistic graphics. FashionVerse brings together users with real fashion brands to play, create and socialize. Brandible’s development team were part of the central tech team at Gameloft for over 15 years and worked on the top game titles there.

 

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.