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Press release

Dead Cells mobile sells 2 million units in China

Playdigious' group company entered IPO on July 12th 2021

Montpellier, France – July 13th 2021: European indie games publisher Playdigious SAS (who were recently acquired by Fragbite Group AB), and Bilibili, the iconic brand and a leading video community for young generations in China, are very pleased to annouce that the mobile version of Dead Cells has sold over 2 million paid units in the six months since its release in China in February 2021.
 

Dead Cells is a rogue-lite action-platformer developed by Motion Twin and first released on PC on May 10th 2017. The game won numerous awards, such as The Game Award for "Best Action Game" in 2018. Dead Cells was ported and published on Mobile by Playdigious, while Bilibili Game acquired the exclusive distribution rights on mobile in mainland China.

 

”We are committed to dispelling the misconception that console-like paid games can't work technically and financially on mobile. We believe that the incredible success and massive reach demonstrated by Bilibili, our local Chinese partner, really shows that there's an enormous untapped market for quality premium mobile titles. We were very impressed by their marketing force, and also their adaptness at managing both a leading local video-sharing platform and an Android AppStore”, said Xavier Liard, co-founder and CEO, Playdigious.

“It's our pleasure to bring a high-quality game like Dead Cells to mainland China. We are excited to see Dead Cells achieve grat popularity in China. During the while process, we have been impressed by Playdigious' deep understanding of product design and user demands. Bilibili's users represent the trends and culture of China's young generation and their evolving entertainment demands. Bilibili Game will continue to prioritize high-quality content and provide more offerings to Chinese gamers”, said Zhang Feng, Senior Vice President, Bilibili.

Alongside this good news, Playdigious' group company FragBite Group AB just got publicly traded on Nasdaq First North, under ticket name FRAG with ISIN SE0015949334, a mova that would enable Playdigious to grow further in the field of console-like paid games on mobile.

Further questions?

About Playdigious:
Based in Montpellier, France, Playdigious is a publisher with in-house porting capacity currently working on high quality indie games on mobile, PC and console (Dungeon of the Endless Switch/PS4, Cultist Simulator Mobile, Dead Cells Mobile, etc). The company was established in 2015 by Xavier Liard and Romain Tisserand, experienced entrepreneurs who previously founded DotEmu.
About Bilibili Game:
Bilibili represents an iconic brand and a leading video community with a mission to enrich the everyday life of young generations in China. Bilibili Game is built on the diverse and extensive interests of Bilibili Video Community and dedicated to providing high-quality game experiences to its users. Bilibili Game is one of the most popular gaming brands among young generations in China.
About Fragbite Group:
Fragbite Group is a digital gaming entertainment group with subsidiaries active in the mobile games and e-sports industry. The group consists of companies with people who all share the same passion for gaming. The Group is headquartered in Stockholm, Sweden and has physical representation in Alexandria, Egypt. The group has two internal game development studios and employs approx. 30 employees in more than five countries. The subsidiaries Funrock AB and Prey studios AB develop, publish, distribute and market mobile games for the global gaming market. Fragbite AB is one of the Nordic region's leading E-sports media companies that organizes and broadcasts e-sports tournaments live.
About Motion Twin:
Motion Twin is an independant hame development studio based in France since 2001 and are creators of the hit roguelike action game Dead Cells, available for PC, Xbox One, PlayStation 4 and Nintendo Switch platforms. Motion Twin is a worker cooperative passionate about creating new game experiences. Learn more at https://motion-twin.com/en/.