Press release

Free Fire kicks off its 7th anniversary celebrations

 
  • This summer, Free Fire takes players on a trip down memory lane, reintroducing classic features from the beginning
  • Stay tuned as the battle royale game celebrates with nostalgic gameplay, bountiful rewards, and exciting out-of-game highlights such as a music video featuring the anniversary theme song
  • From 26th June to 25 July, players can also team up with friends to win themed prizes and create lasting memories

North America, June 25, 2024 – Free Fire is celebrating its seventh anniversary, and players are invited to join in the festivities starting tomorrow! Across the span of four weeks, fans and players can look forward to a series of heartwarming activities aptly touching on the themes of nostalgia, celebration, and companionship. These include time-limited game modes bringing back a miniature version of the old Bermuda Peak and classic weapons from the past, 7th anniversary-themed rewards such as a bundle as well as a music video, a special documentary, and many more.


Free Fire’s anniversary celebrations arrive alongside other anticipated in-game optimizations, from weapon adjustments to a new neuroscientist character, Kassie. Seven years on, the battle royale title continues to delight its players from all corners of the world with fresh and immersive content. Free Fire remains committed to staying attuned to players’ evolving preferences and aspirations, delivering high-quality experiences that resonate, engage, and entertain.


Explore miniature Bermuda Peak in Battle Royale and Clash Squad

From 26th June to 21st July, Survivors entering Battle Royale (BR) and Clash Squad (CS) modes will be greeted by familiar sights and sounds, as Free Fire will be introducing Mini Peak, an anniversary-themed floating island with several iconic features.


BR mode

During the Friends’ Echoes event in BR mode, players can interact with one another’s silhouettes to redeem in-match rewards. Players can also use Memory Portals scattered across the map to teleport themselves to Mini Peak, a fun-sized version of the old Bermuda Peak. On this battlefield peppered with colorful anniversary-themed gift boxes, players can earn Memory Points either by breaking these boxes down or by eliminating enemies.

With these Memory Points, players can then use the Glider to enter a time-limited Hall of Honor, where they can pick up Nostalgic Weapons — buffed versions of classic weapons from the past. Here, Nostalgic MP40, Nostalgic M1887, and Nostalgic Vector can all be picked up and brought back for use on the battlefield.


CS mode

At the same time, while playing CS mode, players may be teleported to Mini Peak in random rounds — during such rounds, players will notice a spawn area with special visual effects. Nostalgic Weapons can also be obtained by interacting with the 7th anniversary Supply Gadgets, and players can try looking for special anniversary gift boxes and break them open for random loot. Additionally, winning CS squads will be honored with a celebratory “Booyah” ceremony — the first of its kind in Free Fire.


Rare rewards are free for all

No celebration is complete without rewards — to thank players for their support over the years, Free Fire will launch a myriad of free-for-all rewards this anniversary. From an anniversary-themed male bundle with special effects, and a themed baseball bat, to an AC80 gun skin, players can relish in the in-game festivities and don their stylish collectibles starting 26th June.

Players can also stand to win a limited edition 7th anniversary Gloo Wall during the Gloo Wall Relay. The event starts with a preheat draw on 26th June, where a handful of players will receive the sought-after 7th anniversary Gloo Wall. Players who won the Gloo Wall can then team up with those who do not have it in the main 7th anniversary BR event from 27th June to 14th July, allowing more players to lay their hands on the limited edition item. 


Experience more fun-filled game modes from the 5th to the 21st of July

In light of the patch update, Clash Squad will launch a new first-person perspective mode with faster movement and smoother shooting mechanics for more immersive combat. Players can also experience a fast-paced mini BR game with 11 other players in the ‘Old Peak’ gameplay mode. Finally, the ‘Zombie Graveyard’ mode will arrive. In this anniversary relaunch of the popular ‘Zombie Uprising' mode, 4 to 5 players will gather to defeat the hordes to win.

Reminisce about favorite Free Fire memories and create new ones with the community


FF Story Wall

Players can check out the FF Story Wall, where they can browse, like, comment on, and publish stories of their favorite memories in Free Fire.


7th anniversary Story Animation and Documentary


A themed animation will launch on 27th June, telling the story of a player who has accumulated lots of unforgettable memories and treasured friendships throughout his years of playing Free Fire. Players can also stream the theme song, “Feeling The Fire”, on Spotify and YouTube.


Additionally, a special 7th anniversary documentary detailing Free Fire’s origins is now available on YouTube. Fans can relive and celebrate seven years with Free Fire as they catch a glimpse of Free Fire’s journey over the years, including initial sketches of Bermuda and Kelly, ideation processes, and more. 


Stay tuned for more updates and find the latest Free Fire news on Facebook and YouTube


Free Fire can be downloaded on both the Apple iOS App and Google Play store. 


About Garena


Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the world’s most downloaded mobile game from 2019 to 2021, and the most downloaded mobile battle royale in 2022 and 2023, according to data.ai


Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organizer and hosts some of the world’s biggest esports events.


Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.