Press release

HoYoverse Announces Full Event Lineup for Anime Expo 2024

Crafting immersive experiences with a variety of exciting activities spanning four days

Singapore, June 6, 2024 – Global interactive entertainment brand HoYoverse announces today its comprehensive showcase at Anime Expo 2024 in Los Angeles. From July 4 to 7, HoYoverse will offer players a variety of online and offline activities at Booth E-95 in the Entertainment Hall. The booth will feature three game titles: Genshin Impact, Honkai: Star Rail, and Honkai Impact 3rd, so that attendees can enjoy memorable moments both inside and outside the games.
 
At Anime Expo 2024, Honkai: Star Rail, HoYoverse's latest space fantasy RPG, will transport Trailblazers to the Golden Hour, a vibrant and luxurious Dreamscape from its newest world, Penacony, with a booth featuring different areas that represent various aspects of its landscape. Additionally, visitors will have the chance to purchase various merchandise, including new items like the Pom-Pom Plushie and Pom-Pom Blanket.
 
Furthermore, on July 5, Honkai: Star Rail will host a panel discussion from 3:00 PM to 4:20 PM PT in the Main Hall (Entertainment Hall - West Hall). This session will explore the creation of compelling characters in animated shorts and will feature renowned content creator Trash Taste and several voice actors from the game. On July 7, from 2:30 PM to 3:20 PM PT, another panel discussion will be held in Room 511ABC. This session will provide insights into the creation of animated shorts by Tingmu Yang, the founder of the animation studio behind Honkai: Star Rail's animated shorts.
 
Meanwhile, the beloved open-world adventure RPG, Genshin Impact, will enchant Travelers with a booth inspired by its latest nation, Fontaine. Designed in a whimsical pop-up book style, the booth invites visitors to step into a magical summer fairytale adventure, bringing the captivating landscapes of Teyvat to life. Upon entry, guests will receive an exclusive adventure handbook and can partake in on-site activities to collect character cards and assemble their own adventure team. Additionally, a plethora of merchandise from the game will be available for purchase, alongside interactive activities and photo opportunities with on-site cosplayers.
 
HoYoverse's long-running action title, Honkai Impact 3rd will also be showcasing select merchandise. The story of Honkai Impact 3rd unfolds in a Honkai-corrupted world, where brave girls with Honkai resistance, known as the Valkyries lead humanity in a war of survival. In February 2024, Honkai Impact 3rd just launched its Part 2, embarking on a new adventure on Mars. Don't miss out on the opportunity to get your hands on exclusive merchandise and delve deeper into the journey that awaits.
 
At Anime Expo 2024, HoYoverse aims to offer players a wide range of online and offline activities from July 4 to 7 at Booth E-95 in the Entertainment Hall, ensuring that attendees can enjoy memorable moments both inside and outside the games. For more information, please visit the official websites listed below:
<Genshin Impact>https://genshin.hoyoverse.com/en/home
<Honkai: Star Rail> https://hsr.hoyoverse.com/
<Honkai Impact 3rd> https://honkaiimpact3.hoyoverse.com/global/home


About HoYoverse
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to games such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," "Honkai: Star Rail," and the upcoming "Zenless Zone Zero," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise based on our creative concepts. Adhering to our mission of "Tech Otakus Save the World," we are committed to technology research and development, exploring cutting-edge technologies, and accumulating leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields. HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
 
Media Contact:
Steve Ruygrok: steve.ruygrok@hoyoverse.com (North America)
Eric Portnoy: eric.portnoy@hoyoverse.com (LATAM)