Press release

NEXON OPENS OFFICIAL BLUE ARCHIVE MERCH SHOP, “THE SCHALE STORE”

Highlights:

  • Purchase comic books, acrylic figures and posters
  • Pre-Registration for the new Event Story “Get Set, GO!” is available until the Monday, April 24
  • 22 Blue Archive PlayKeyboard themes to be revealed over time every Friday until May 12

NEXON Korea Corp (CEO: Jung-Hun Lee) revealed on Wednesday, April 12 the opening of the official online merch store, the Schale Store, for the subculture game Blue Archive developed by their subsidiary company Nexon Games (CEO: Yong-Hyun Park).

The Schale Store can be found on the homepage of the creative agency MOFUN Store. Various bundled products such as the “Kivotos Halo Festival Other Side: Stories Pack” consisting of comic books, drama CDs and other merch depicting Blue Archive students such as acrylic figures and posters will all be available for purchase. Additional products representing Blue Archive will also be released in the future.
 
In addition, Pre-Registration for the new Event Story “Get Set, GO!” will be held until Monday, April 24. By participating in the Pre-Registration through the official website, players can get a sneak peek of the Event Story and new students. Players can also receive 1,200 Pyroxene and a 10-Recruitment Ticket after the update on Tuesday, April 25.
 
As part of the Pre-Registration promotion, the Sports Card digital merch is also making its debut. The Sports Card digital merch can be downloaded by completing three mini-games in the official community. Users that retweet the “Digital Merch Verification Event” post and share a verification photo of their digital merch via Twitter by Monday, April 24 will be entered in a raffle to win 600 Pyroxene.
 
Additionally, Nexon is once again collaborating with PlayKeyboard to release the Blue Archive keyboard theme, which was first announced last November. The 11 themes provided at the one-year anniversary were received with enthusiasm, with 130,000 cumulative downloads. With this new collaboration, 22 free themes for Android and iOS devices will be released sequentially every Friday until May 12.
 
For more information about the Schale Store and the Pre-Registration for the Event Story “Get Set, GO!,” please visit the Schale Store homepage and the Blue Archive official community.
  • Blue Archive Official Forum: [LINK]
  • The ‘Schale Store’ home page: [LINK]
  • Get Set, Go! To the Kivotos Halo Festival! Pre-Registration: [LINK]
  • Blue Archive Official Discord: [LINK]
  • Blue Archive Official Twitter: [LINK]
  • Blue Archive Official Facebook: [LINK]
 
About NEXON Co., Ltd. https://company.nexon.co.jp/en/
Founded in 1994, NEXON Co., Ltd. (Nexon) (3659.TO) is a company engaged in the production, development and operation of online games and Virtual Worlds. First listed on the Tokyo Stock Exchange in December 2011, Nexon was placed on JPX400 in 2015 and added to the Nikkei Stock Index 300 in 2017. In 2020, Nexon was added to the Nikkei 225. Nexon currently has more than 45 live games on multiple platforms including mobile and available in more than 190 countries. Major game franchises include MapleStory, KartRider and Dungeon&Fighter. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release.
 
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Press Contacts for NEXON CO., Ltd.
Wonacott Communications, LLC
nexonkr@wonacottpr.com