Press release

OUTRIGHT GAMES AND UNICEF ANNOUNCE LONG TERM PARTNERSHIP TO SUPPORT THE WORLD’S MOST VULNERABLE CHILDREN

Outright Games will become UNICEF UK’s first official long term video game industry partner and commit to raise a minimum of £200,000 each year through the sale of special video game bundles featuring the biggest names in kids’ entertainment.

 
  • April 28th sees the launch of their first video game charity bundle with all profits going to UNICEF and features some of the biggest video games from licensing partner Hasbro including TRANSFORMERS BATTLEGROUNDS, My Friend Peppa Pig and PJ Masks: Heroes of the Night
  • There are more high profile video game charity bundles planned for 2023 featuring some of the very best titles from Outright Games’ industry leading licensing partners
  • Other major activities will take place around key milestones throughout the year, as well as fundraising efforts from their internal global teams and charity livestreams from Outright Games ambassadors.


London, 21st April, 2023 - Outright Games, the leading global publisher of family-friendly interactive entertainment, has today announced a long-term partnership with UNICEF in support of the world’s most vulnerable children. This agreement will see Outright Games leverage their world class access to iconic TV and film children’s brands to raise money for UNICEF’s Resources for Results Fund. The Fund helps to pioneer new ideas to address challenges faced by children worldwide, whilst enabling UNICEF to rapidly support those in need during humanitarian emergencies. 
 
Outright Games have committed to raise a minimum of £200,000 for UNICEF per year. This will be achieved through the sale of digital video game bundles, featuring their most popular video game releases. All profits from the sales of these bundles will go directly to UNICEF. There will also be other fundraising activities taking place involving their global team of employees and ambassadors. 

The first video game bundle will be released on 28th April 2023 for a limited time only until 12th May 2023 and will cost £19.99. The bundle will include popular children’s entertainment characters, such as the TRANSFORMERS, Peppa Pig and PJ Masks.  

Outright Games are world leaders in creating family friendly video games that are safe and appropriate for all ages and feature the biggest kids entertainment franchises on the planet. Through their dedicated community of parents and families, Outright Games will use its platform to raise awareness of and funding for UNICEF’s vital work in supporting education, health and nutrition, and responding to the needs of children impacted by conflict and natural disasters.  

Outright Games will launch more charity bundles in 2023 as well as centering other high-profile activations around key moments throughout the year. Each bundle will center around one of Outright Games’ licensing partners and their iconic characters and brands. Sustaining this activity throughout, their worldwide team of employees will be taking part in fundraising activities alongside a dedicated team of ambassadors to raise money for UNICEF.

Beth Goss, CEO of Outright Games, said: “We are incredibly proud to support UNICEF UK as their first official partner from the video games industry. Our aim is to take our best in class stable of licensed IP’s and the passion of our global team to help improve the lives of all children across the world. We are excited to bring our community together to make a difference to those children who need help the most.”
 
Mohini Raichura-Brown, Deputy Executive Director of Partnerships & Philanthropy at the UK Committee for UNICEF (UNICEF UK), said: “Children around the world face vast challenges - from conflict to climate shocks, as well as missing out on their right to quality education. I am proud of this partnership with Outright Games that brings their employees and dedicated customer base together to help UNICEF continue to make a difference to the lives of the most vulnerable children.”
 
Notes for editors:
 
UNICEF does not endorse any product, brand, company or service.
 
All profits from sales of the special games bundles, (after the costs of taxes, licensing, distribution and production are subtracted from the price in store) will go directly to UNICEF supporting its work with vulnerable children around the world who need it the most. To find out more/learn more here: https://outrightgames.com/ogandunicef 
 
 For more information about UNICEF, please contact media@unicef.org.uk
 For more information about Outright Games, please contact pr@outrightgames.com
 
Video Games & Charity Statistics
  • According to Forbes, streaming games on Twitch raised more than $83M+ in 2020 
  • The UK Games industry is worth £7.1bn and is expected to have grown by 6.5% in 2022
  • In 2022 gamers and video game companies raised over £150 million in charitable donations to support the people of Ukraine
 
UNICEF’s Resources for Results Fund
The UNICEF Resources for Results fund raises money that can be used flexibly for children wherever and whenever the need is greatest. This lack of restrictions allows UNICEF to achieve the greatest long-term impact for children, through scaling up proven solutions for children globally and pioneering new ideas to respond effectively to complex children’s issues. The money raised through the fund enables UNICEF to meet children’s needs throughout their childhood and adolescence, whilst also allowing us to respond rapidly in emergency situations that arise.

About UNICEF:
UNICEF – the United Nations Children’s Fund - promotes the rights and well-being of every child, in everything the organization does. Together with its partners, UNICEF works in 190 countries and territories to transform that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

About Outright Games: 
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will  be fun for all the family to enjoy. 
 
For more information please visit: www.outrightgames.com