Team17 Group plc, a leading global independent games developer and publisher of premium video games, working simulation games and children’s edutainment apps, is today announcing the rebrand of the Company to everplay group plc.
everplay – the next chapter of the evolution of the Group
The Group’s change in name reflects the evolution of the business following its IPO – its London Stock Market listing – in 2018. The Group now comprises of three distinct divisions operating across complementary markets within the video games and apps industry. everplay provides the Group with a name that reflects its purpose to never stop playing, as well as its creative drive to deliver a lifetime of play.
The rebrand is a strategic growth lever and a key mechanism to refine how the Group will work together now it has embedded its highly successful acquisitions into the broader business. To create value and grow the Group beyond what it is today.
The rebranding only affects the Group's brand identity. The developer, video games label, and publisher Team17 will continue to operate under its well-known brand identity. The same applies to the divisions astragon Entertainment, a developer and publisher of simulation games, and StoryToys, a developer and publisher of educational apps. All three divisions will continue focusing on maximizing operational synergies and strategic opportunities across the wider Group as well as avoiding any confusion between the Group and the Team17 division.
Strengthening the power of the Group
The rebrand allows for strengthening the Group and a simplification of the business in the marketplace. It will enable full leverage of collective power whilst preserving the impact of the respected identities of the business.
Talent and skills will be nurtured and shared across the organisation to reflect the desire to grow and strengthen the Group’s position as a global “indie powerhouse”. The strengthened Group will fuel the vision to be the best place in the world to both make and play games.
To that end, the Group continues to focus on the wealth of opportunities in the indie, children’s games and working simulation markets by launching exceptional new games. At the same time, everplay focuses on driving back catalogue sales by prioritising our portfolio and evergreen franchises, while adopting innovative publishing and marketing models to maximise discoverability and appeal in the marketplace.
The change of name is expected to take effect in early February. Trading in the Group’s shares under the new TIDM, “EVPL”, will commence at 8.00 a.m. (GMT) on 24 January 2025. The Group confirms that there is no change to the Group’s ISIN.
Steve Bell, Group Chief Executive Officer of everplay, commented:
“I am excited to be unveiling our new Group brand today, which we believe better represents our business which has evolved greatly since the IPO and reflects our DNA to never stop playing. This rebrand not only creates an ideal backdrop to foster greater cross-collaboration internally but also reflects our aspirations to expand our reach across complementary sectors within the broader indie market.
“Fundamentally, we want to create pioneering and captivating experiences that enrich and inspire players around the world, and I firmly believe everplay will become synonymous with creating games that deliver a lifetime of play.”
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Enquiries:
For Group related requests please contact:
Vigo Consulting (Financial Public Relations)
Jeremy Garcia / Fiona Hetherington / Anna Stacey
Phone: +44 (0)20 7390 0233
For Team17 related requests please contact:
Claire Sharkey Lead PR
About everplay group plc
everplay group plc (formerly Team17 Group plc) is an award winning and leading global indie games label developer and publisher of premium video games and apps, comprising three distinct divisions: Team17, astragon and StoryToys. Team 17 is a games developer, publisher and creative partner for indie developers around the world, known for iconic IP such as Hell Let Loose, Worms and Overcooked!. astragon is a leading games publisher, developer and distributor of sophisticated working simulation games, including Construction Simulator and Police Simulator, targeting a broad audience from young enthusiasts to technical experts and casual gamers. Story Toys a world-class developer and publisher of educational entertainment apps, bringing the world’s most popular characters, worlds and stories to life for children under the age of eight, with apps including Disney Colouring World and LEGO® DUPLO® PEPPA PIG.
Visit www.everplaygroupplc.com for more information.
About astragon Entertainment GmbH
Founded in 1998, astragon Entertainment GmbH, a subsidiary of everplay group plc, is a leading German games developer, publisher and distributor of sophisticated ‘working’ simulation games, focusing on non-violent cooperative gameplay with very detailed, technical, and realistic environments. Since 2023 Independent Arts Software has been a subsidiary of astragon Entertainment. The German developer studio has been producing commercial game software of various genres for over 30 years.
astragon’s internationally well-known IPs include Construction Simulator, Bus Simulator, Police Simulator: Patrol Officers and Firefighting Simulator. The distribution of high-quality licensed and distribution products such as Farming Simulator and SnowRunner complete its attractive product range. astragon games are available world-wide on many different platforms such as consoles, smartphones, tablets, and PC. Visit www.astragon.com for more information.
About StoryToys:
StoryToys, a wholly owned subsidiary of everplay group plc, creates apps to give parents the peace of mind that their kids are having fun with their favorite characters while also engaging in activities that help them learn and grow.
The company has produced apps with many leading children’s brands, including The LEGO Group, The Walt Disney Company, Pixar, Marvel Entertainment, Mattel, Hasbro, Penguin Random House, Warner Bros, Sesame Workshop, Dick Bruna, and Nickelodeon.
With over 250M app downloads, StoryToys has enjoyed global success on all major app distribution platforms.
StoryToys has been the recipient of numerous awards for the quality of its products, including Kidscreen Finalist 2023 and 2024, multiple Apple Editor’s Choice awards, NBCDI’s Picks for apps that celebrate inclusion and diversity, Google Play’s Best of 2023 for Families, Kidscreen Award Winner 2021, Licensing International Excellence Awards Winner 2020, KAPi Awards Winner 2020, numerous Children’s Technology Review Editor’s Choice Awards, and multiple Bologna Ragazzi Digital Awards.
The products focus on engaging kids in well-rounded activities and developing healthy digital habits at a young age. For more information: https://storytoys.com.
About Team17
Founded in 1990, Team17 is a leading developer, video games label, and creative partner for developers around the world. Part of everplay group plc, which floated on AIM in 2018, Team17 has an extensive portfolio comprised of over 120 titles, and fully encapsulates the spirit of independent games. Team17’s portfolio of multi-award-winning and award-nominated in-house brands include Hell Let Loose, Golf With Your Friends, The Escapists, and the iconic Worms franchise, alongside its games label partner titles, including the award-winning games Blasphemous, Greak: Memories of Azur, and Overcooked! franchise. Visit team17.com for more information.