Press release

The Pokémon Company, FINAL FANTASY XIV, Quantic Dream Join PAX East 2024 Lineup

Over 200 exhibitors join a jam-packed show floor and busy schedule of events and panels

BOSTON – 8 Feb, 2024 – PAX co-show organizers ReedPop and Penny Arcade reveal the first list of exhibitors and panels coming to PAX East 2024, the East Coast’s most-attended gaming event returning to the Boston Convention & Exhibition Center from Thursday, March 21, through Sunday, March 24, 2024. 

The Pokémon Company, FINAL FANTASY XIV, Quantic Dream, IllFonic, and Larian Studios are among the many exhibitors ready to offer attendees hands-on opportunities with their most anticipated releases. Publishers Apogee Entertainment, Freedom Games, and Whitehorn Digital also take over the expo hall with dozens of indie games. 

PAX East also features a variety of live events featuring fan-favorite content creators, game developers, and performers. Catch out the newest live chapter of Acquisitons Inc., important discussions about making the gaming industry more inclusive to marginalized communities, a fun fare-like session on the greatest food in games, and many more exciting AAA game panels to be revealed along with live concerts and shows in the evenings.

The expo hall will treat attendees with the return of PAX Arena, where content creators go head-to-head in intense esports tournaments. Stream Stars also returns with a revamped format and contestants competing for a $5,000 prize pool. Additionally, gaming communities can come together during meetups, as well as enjoy various live performances and free play areas. 

"PAX East last year was a big one, and 2024 looks to top it," said Jerry Holkins, co-founder of Penny Arcade and PAX. "I can't wait to get the show's twentieth year underway."

PAX East badges are currently available for $250 for a 4-day badge, or $67 for single-day badges for Thursday, Friday, Saturday, or Sunday. Media and content creators can apply for badges here before registration closes on Thursday, Feb. 15. 

For travel info, event schedules, FAQs, and more, check out the PAX East website, and follow PAX on TwitterFacebookTwitchYouTube, and Instagram.

Assets

Official PAX Press Kit

About PAX
 
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
 
About ReedPop

ReedPop is a boutique group within RX – one of the world’s leading events organizers. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America and Europe, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), Star Trek Missions and more. In addition to organizing and managing events, ReedPop also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion.

About Penny Arcade
 
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.

Media Contacts
 
Veronica Stodolnik / Carter Dotson / Kaylah Humphrey
Stride PR for ReedPop
veronica@stridepr.com / carter@stridepr.com / kaylah@stridepr.com