- History Hit and Ubisoft announce a partnership to develop and distribute the Echoes of History podcast into an always-on show.
- The deal extends to a new podcast video format to be distributed on YouTube.
- The partnership represents an innovative new way for operators in the podcast space to grow and nurture fandom together, rather than view it as a competitive space.
London, 15 May 2024: Ubisoft podcast Echoes of History is now being brought to audiences by History Hit, the makers behind popular podcasts like Dan Snow’s History Hit, Gone Medieval and After Dark. Fans of Assassin’s Creed® will be able to enjoy even more content from today around the historical characters, events and landmarks that make up the game, as Echoes of History becomes a weekly ‘always-on’ podcast show.
Starting with the announcement of the latest instalment in the Assassin’s Creed franchise, Assassin’s Creed Shadows, set in Feudal Japan, listeners will learn about the period’s politics, cultures, and legendary shinobi and samurai warriors, ensuring they are fully prepared for the launch of Assassin’s Creed Shadows on 15th November this year.
In addition, weekly podcast episodes will be summarised into long-form monthly videos and published to Hit’s YouTube of over 1.15m subscribers, creating a podcast-to-video format that is native for YouTube viewing habits.
History Hit (owned by Little Dot Studios, an All3Media company) and Ubisoft, entered into this on-going partnership based on a mutual ambition to leverage existing strengths and engage wider audiences with the fascinating stories from history that are core to both organisations. By becoming part of the History Hit network, boasting over 8 million monthly listens, Echoes of History will inherit an expansive audience of history enthusiasts. At the same time History Hit will be able to explore a new segment of fans via the globally recognised Assassin’s Creed brand.
“We are thrilled to scale Echoes of History to an always-on format. Joining the History Hit network will allow us to expand our audience and bring new history enthusiasts to our universe through a new type of experience” Julien Fabre, Global Director, TV & Transmedia Content, Business Development.
“Podcasting is an increasingly competitive industry, the struggle to deliver cut-through on a new IP poses significant challenges for podcast production companies. Partnering with Ubisoft, affords us the opportunity to add our unique expertise and network strength to a show that has already proven popular with both History Hit and Assassin’s Creed fans.” Steve Lanham, Head of Podcasts, History Hit
The updated format will be hosted by historian Matthew Lewis (host of History Hit’s Gone Medieval) in addition to a new regular contributor, historian and game developer, Holly Nielsen, who will bring a unique perspective every month as she compares the real history and the game’s player centric narrative, discussing the intersect between history and entertainment with game creators themselves.
Listen to new episodes now where ever you get your podcasts https://lnkfi.re/1YFL0t
-ENDS-
Notes to editors:
ABOUT UBISOFT
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2022–23 fiscal year, Ubisoft generated net bookings of €1.74 billion. To learn more, please visit: www.ubisoftgroup.com.
© 2024 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Ubisoft, and the Ubisoft logo are registered or unregistered trademarks of Ubisoft Entertainment in the US and/or other countries.
ABOUT HISTORY HIT
History Hit, the podcast, SVOD and content platform founded by historian Dan Snow and acquired by award-winning digital content studio and media network Little Dot Studios, is a premium media network focused on making history more accessible in the digital age.
History Hit TV, its SVOD service, was launched in November 2017, focusing on original history programming. Alongside over 500 original documentaries, interviews, and films, it also offers an archive of over 2,500 podcasts ad-free to subscribers, earning it the Best Specialist Channel at the Broadcast Awards 2023. It is available on Roku, Apple, Android, web, Amazon Fire, Amazon Prime Video Channels UK and now Comcast US.
The podcast arm of the media network publishes seven successful podcast shows, including the chart-topping Dan Snow's History Hit. Other podcast’s within their network include bi-weekly shows Betwixt the Sheets with Kate Lister and American History Hit with Don Wildman. The network publishes 16 podcast episodes a week for enthusiasts of all eras, from ancient times to present day and won the silver award for Best Network at the British Podcast Awards 2023.
Leveraging Little Dot Studios content management, acquisition and distribution expertise, History Hit has grown its social media platforms by more than 2.5 million followers and launched a FAST channel across all major streaming platforms in 2022. Additionally, its website receives 1 million Unique Users a month.