Singapore Aug 13, 2024 - Global interactive entertainment brand HoYoverse is going to showcase its newly launched urban fantasy ARPG Zenless Zone Zero at PAX West 2024, taking place in Seattle from Aug 30 to Sep 2. The 150 square meters booth is curated with the inspiration from capricious Hollows to demonstrate the game's unique and remarkable aesthetics. Besides game demo opportunities, an immersive entertainment experience including offline game competitions, game quiz contest and merchandise giveaways is prepared for all visitors.
By utilizing the unique visual elements of Hollows in the game, Zenless Zone Zero is planning to bring New Eridu's vibrant, dynamic and flashy environment to life. The whole booth will be divided into four areas including stage, merchandise display, cosplayer corner and a major game demo area. Players can experience new characters and content of Zenless Zone Zero Version 1.1 at the game demo area, where 20 PCs and 4 PS5s will be provided.
In addition, Zenless Zone Zero is collaborating with PAX West's official pin trading event Pin Quest to celebrate its first standalone presence at the exhibition. As one of the most traditional and popular events at PAX West, Pin Quest is organized by the exhibition's official pin brand Pinny Arcade, and allows all participants to collect and trade their desired pins as a community. This year, players can either purchase the exclusive Zenless Zone Zero pins at the booth or obtain them for free by completing certain tasks.
Additionally, there will also be a variety of online and offline events with abundant merchandise rewards at Zenless Zone Zero's stage. From an exhilarating combat racing competition to an amusing game quiz contest called 'Bangboo Knows', players can win various prizes while enjoying an array of entertaining activities at Zenless Zone Zero's booth. Moreover, attendees can redeem Zenless Zone Zero merchandise by sharing onsite photos via social media, cosplaying in-game characters or accomplishing onsite commissions.
PAX West, celebrated for its dedication to gaming and game culture, is set to attract over 120,000 global attendees this year. At this significant event, Zenless Zone Zero aims to further engage with global players intently, present the game's stylish essence off the screen and offer an immersive and fun experience to the gaming community.
With Version 1.1 updates approaching on Aug 14, Proxies around the globe can expect extended fun ways to enjoy Zenless Zone Zero with brand-new stories and characters on PlayStation®5, PC, iOS, and Android. The game has been rated Teen by the ESRB and is also classified as PEGI 12. For more information, please visit the official website at https://zenless.hoyoverse.com/ or follow @ZZZ_EN on X (formerly Twitter).
About Zenless Zone Zero
Zenless Zone Zero is HoYoverse's newly released urban fantasy ARPG, in which contemporary civilization has been destroyed by a calamity known as "Hollows". Amidst this overwhelming catastrophe, New Eridu, the last metropolis that survived the apocalypse, has risen against the odds by harnessing the technology and resources necessary to fight the Hollow disaster, gradually evolving into human civilization's last beacon of hope. In the game, players assume the role of "Proxies", accompanied by unique characters to explore Hollows, combat enemies, complete commissions, and reveal the mysteries behind New Eridu.
About HoYoverse
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Our community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other regions.