San Francisco, CA, March 19, 2024 - SCUTI, the leading innovator in AI-driven game monetization, delivered a keynote on Monday at Pocket Gamer San Francisco, addressing the significant opportunity for better monetization of casual games.
Casual and hypercasual game makers are currently facing substantial challenges, yet many have not transitioned from traditional methods that are no longer sustainable. With escalating user acquisition costs and declining player lifetime value (LTV), game makers are turning to AI-driven platforms like SCUTI to optimize every aspect of their games.
The landscape is evolving with the convergence of cookieless existence and far more rules and regulations, marking a seismic shift in how game makers monetize their creations. As user acquisition costs surge beyond player lifetime value (LTV), game makers are confronted with the harsh reality that the ‘churn-and-burn’ practices of the past are no longer viable.
SCUTI’s keynote shed light on its use of AI technology, empowering game makers to monetize more efficiently and optimize the LTV of every player.
"The ultimate goal of every game maker, beyond creating a great game, is to enhance player retention, optimize revenue per player, and mitigate acquisition costs," said Nicholas Longano, CEO and Founder of SCUTI.
The keynote demonstrated how proactive game makers are redirecting their focus from obsolete, intrusive ads to a groundbreaking AI-driven platform. In fact, one transaction on SCUTI can generate more revenue than 6 months of advertising. It takes 2,000 ad impressions to generate as much revenue for game makers as just ONE transaction on SCUTI (with average transactons of $63.57 as of Dec-23).
Platforms like SCUTI aim to provide every game maker with a more sustainable and player-centric solution, while tapping into newfound revenues from the expansive $8.8 Trillion eCommerce sector.
Every player shops, and when combined with an interoperable rewards program that allows players to earn rewards on every item they purchase, over 90% of players say they would purchase from SCUTI. In fact, in the Q4-2023, players exchanged almot 10 million earned SCUTI rewards for in-game currency, fueling greater in-app purchase conversion for game makers.
To learn more about this innovative initiative, request more information here.
About SCUTI:
SCUTI is a patented AI-driven marketplace and a pioneer in rewarded gCommerce, accessed through video games connected to the SCUTI Network. SCUTI provides gamers direct access to curated products, promotional offers, and exciting rewards, which can be redeemed for in-game currency or to purchase physical goods in the SCUTI catalog. SCUTI was built by video game industry veterans, with backgrounds from Blizzard Entertainment, Epic Games, MiniClip, Eidos, Electronic Arts, and Xbox Game Studios.