LONDON, March 17 2020 – Miniclip, a world leader of market-defining mobile titles, announced today the acquisition of Eight Pixels Square from Outplay Entertainment. Founded in 2012 by ex-Eurocom Directors Hugh Binns & Tim Rogers, Eight Pixels Square is famous in the mobile shooter genre, most notably with its 2017 hit Sniper Strike: Special Ops, a title still enjoying nearly 35M global downloads.
The 50-person strong, Derby-based Eight Pixel Square has worked across a broad range of genres with titles such as Retro Soccer, Raid HQ, and Cartel Kings.
Studio Director, Hugh Binns, said: “Our work with Outplay has given Eight Pixels Square a fantastic platform for future growth. To now join the Miniclip family is a thrilling step forward for the evolution of Eight Pixels Studios, and allows us to tap in to untold resources & opportunities under Miniclip’s guidance”, whilst Doug Hare, CEO & Founder of Outplay said, “We’ve had a very successful and enjoyable relationship with Hugh and Tim and the rest of the Eight Pixels Square team over the last three years but are delighted for them becoming part of the Miniclip family, as we focus on growing our casual audience with the launch of three new games in 2020.”
“Eight Pixels Square are a hugely experienced development team, with over 30 years of development experience, and it is this depth of knowledge that will complement the Miniclip family so well”, said Jurgen Post, CEO of Miniclip. “With Eight Pixels Square as part of Miniclip, we now have an incredibly experienced resource base that can expand our offering into the mobile shooter genre, and we’re thrilled to see what the team delivers next.”
ABOUT MINICLIP
Miniclip is a global leader in digital games. The company develops, publishes and distributes highly engaging games to an audience of over 250 million monthly active users, across mobile, web and social platforms. Founded in 2001, Miniclip has been a leader in online games and is now a Top 5 mobile games publishers on mobile devices worldwide, having generated in excess of 2.7 billion lifetime downloads. As of January 2020, Miniclip has more than 40 million daily active players reaching people across the world in the pursuit of “unleashing the gamer in everyone”. In the past years, we have been delighted to add the teams from Playsport, Yakuto, Masomo and Ilyon to the Miniclip Group".
For more information, visit http://corporate.miniclip.com.
ABOUT OUTPLAY ENTERTAINMENT
Outplay Entertainment is a leading European, and the UK’s largest, independent mobile game developer. Outplay has created a portfolio of successful critically acclaimed casual titles under the Outplay and Bite Size Games brands, in addition to those produced in collaboration with other leading publishers.
For more information, visit http://outplay.com