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Developed by AR Market, led by founder Andrea Baldini, a passionate RPG enthusiast and entrepreneur.
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Toolkit includes physical tools like the DM screen, a modular magnetic whiteboard, portable table, map holders, and magnetic token holders.
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Digital innovations feature a game campaign management software & app, incorporating AR and VR experiences.
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MasterUp aims to solve practical problems in RPG setup and enhance storytelling and player engagement.
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MasterUp is positioned as not just a product but a movement to revolutionize live RPGs.
Rome, Italy – MasterUp, a revolutionary toolkit for live game storytelling, is thrilled to announce its launch on Kickstarter. Created by AR Market, a startup dedicated to enhancing lives with immersive technologies, MasterUp represents a blend of physical and digital innovations, specifically designed for the role-playing game (RPG) community.
Revolutionizing Live RPGs
MasterUp is the answer to the challenges faced by Dungeon Masters (DMs) and players in setting up and enriching live RPG sessions. It addresses the need for convenient setup, imaginative storytelling, and engaging player experiences. With MasterUp, the aim is to revolutionize live role-playing without altering the essence of the game, making it more accessible, imaginative, and immersive.
The Ultimate Toolkit
MasterUp comprises both physical and digital components:
- Physical Tools: A set of modular, portable products including a magnetic whiteboard double-sided for vertical play, a portable table with magnetic surface, map holders, magnetic token holders, and an interactive DM screen with monitor, speakers and modular graphic covers that can be changed easily.
- Digital Innovations: A game campaign management software & app transforming the DM into a 'movie director'. The software includes immersive communication tools, preloaded assets, augmented reality (AR) maps, and virtual reality (VR) cardboards for mobile phones.
Engagement and Portability
What sets MasterUp apart is its innovative approach to live role-playing. It synergizes physical and digital elements to create a comprehensive, immersive experience. The toolkit offers portability and ease of transport, solving practical problems while elevating the level-playing experience. Masters and players gain a sense of control and empowerment through the fusion of cutting-edge technology with traditional tools.
A Vision Rooted in Passion and Technology
Andrea Baldini, the mastermind behind MasterUp and founder of AR Market, shares his journey, "As a fervent RPG enthusiast, I've always been intrigued by the possibilities of elevating live role-playing games. Founding AR Market in 2018 was a step towards realizing that dream, harnessing the power of immersive technologies to revolutionize entertainment, gaming, and education."
“Over the past 5 years, with my team in AR Market, we have realized many immersive experiences for entertainment, gaming, marketing and education for some important clients: The European Space Agency, Procter & Gamble, Duracell, Rolling Stones.”
MasterUp: A Culmination of Passion and Expertise
Baldini reflects on the inception of MasterUp, "The concept of MasterUp was born from my love for RPGs. The feedback from players during our initial trials was overwhelmingly positive. They expressed how MasterUp transformed their gaming experience, making it more engaging and enjoyable. It's thrilling to see Masters feel empowered and players relishing every session. Our team's dedication – from 3D artists to AR/VR developers – has been pivotal in bringing this vision to life."
A Call to Action for RPG Enthusiasts
Baldini extends an invitation to the RPG community, "We are on the brink of revolutionizing live RPGs. With your support, we can take MasterUp to new heights. It's time for Dungeon Masters and players alike to level up their game!"
Sustainable and Durable
MasterUp is committed to environmental responsibility. The physical products are designed for longevity and made from recyclable materials. The digital tools minimize material consumption, further reducing the ecological footprint.
Join the Revolution
MasterUp is not just a product; it's a movement to take live RPGs and TTRPGs to the next level, merging the ecosystem with a solution made to unite all Masters, no matter the game! Backed by years of expertise in immersive technologies and a deep love for RPGs, MasterUp invites you to be part of this groundbreaking journey. Support the Kickstarter campaign and be among the first to experience the future of live role-playing.
For more information and to back MasterUp project, visit: