Press release

Genshin Impact Celebrates Its Fourth Anniversary and Annual Expansion With Another HoYoFair Fan Art Special Program Screening on September 21

The hit HoYoFair Program, viewed by millions, is back! More premium fan-made animated shorts and music performances from over 300 content creators across the world will shine in the two-hour show on YouTube, X, and TikTok!

Singapore, September 13, 2024 – Following the premieres of the HoYoFair 2024 New Year and Spring Fan Art Special Programs, which racked up millions of views, Genshin Impact is proud to announce the coming of the "Flame Fusion Music and Art Festival" at 7 PM, September 21 (SGT)/4 AM, September 21 (PDT)/1 PM, September 21 (CEST) on YouTube, X, and TikTok. What would happen if the characters of Genshin Impact lived in a multiverse, or in totally different worlds? The newest program will showcase some of your wildest imaginative creations!
 
Check out the trailer here:
https://youtu.be/BimceQ5CK8A
 
The upcoming show will be double the length of the previous programs, and is expected to last more than two hours, featuring over 25 performances and animated short films. To bring Genshin Impact's global community even more fun and memorable moments, this program embodies the ingenious creativity, dedicated efforts, and shared enthusiasm of more than 300 fans and content creators.
 
Some fan-favorite series from the previous HoYoFair programs, which received millions of clicks, will return with new episodes: The "If Genshin had a Cyberpunk Anime: Progenitor" series by Dillongoo, which pulled in over 20 million views with its well-knit plot, will see the arrival of its fourth episode; and following the success of "Times Changed" and "Ranked Daycare," the creatively thrilling and hilarious "Genshin with guns" fan animations by No_Tables are now developing into a series, with a new side episode preparing to debut; and another K-pop group style music video is also ready to rock HoYoFair again, produced by the creators of "LURE - OH MY MY" in 2023.
 
Derivative professionally-produced works will also hit HoYoFair. Directed by David Pagaille and produced by the award-winning studio PASSION Paris, "Moonlit Bamboo Forest" will make its second debut after its first installment was nominated by the Annecy International Animation Film Festival earlier this year. In addition, the Chinese Voice Actor of Aether has also been invited to sing at HoYoFair.
 
Since 2021, HoYoFair has been organizing various online and offline opportunities to help works from talented content creators and fan communities' shine, as well as reach a wider audience encompassing a variety of different languages and backgrounds. The New Year and Spring HoYoFair 2024 Special Programs have amassed over 100 million views this year.
 
Celebrating the game's annual expansion and its fourth anniversary, HoYoFair2024 "Flame Fusion Music and Art Festival" will air at 7 PM, September 21 (SGT)/4 AM, September 21 (PDT)/1 PM, September 21 (CEST) on YouTube, X, and TikTok. For more information, please follow @HoYoFair_0 on X.
 
About HoYoFair
HoYoFair presents a collation of fan works derived from HoYoverse IPs. You can find a rich variety of fan art here, as well as creators and players from all over the world who engage in multilingual creations and interactions. Here, everyone can express their love for games.
All content in the program is produced by creators sponsored by HoYoFair. These are all secondary creations and do not represent the actual content and character design in the game. A big thank you to all creators who have participated in HoYoFair for their creativity, enthusiasm, and love.
 
About HoYoverse:
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.