The partnership, which began in May 2023, positioned Outright Games as UNICEF UK’s first official long-term video game industry partner, as they leverage their world-class access to iconic TV and film children’s brands to raise money for UNICEF’s Resources for Results Fund. The Fund helps pioneer new ideas to address challenges faced by children worldwide, whilst enabling UNICEF to rapidly support those in need during humanitarian emergencies.
Outright Games have committed to raise a minimum of £200,000 for UNICEF per year by donating profits from digital video game sales and specially themed bundles which feature their most popular video game releases. All profits go directly to UNICEF.
Outright Games are world leaders in creating family-friendly video games that are safe and appropriate for all ages and feature the biggest children's entertainment franchises on the planet. Through their dedicated community of parents and families, Outright Games will use its platform to raise awareness of and funding for UNICEF’s vital work in supporting education, health and nutrition, and responding to the needs of children impacted by conflict and natural disasters.
Stephanie Malham, COO of Outright Games, said: “It has been an incredible 2023 so far, working with such an impactful partner as UNICEF to help the world’s most vulnerable children. We really wanted to mark World Children’s Day in a meaningful way as this is an incredibly important time to help raise awareness for the rights of children around the world. Outright Games has always put family at the forefront of everything we do and we can’t wait to see how much we can raise on the day to support UNICEF’s fantastic work.”
Notes for editors:
UNICEF does not endorse any product, brand, company or service.
All profits from sales of the special games bundles, (after the costs of taxes, licensing, distribution and production are subtracted from the price in store) will go directly to UNICEF, supporting its work with vulnerable children around the world who need it the most. To find out more/learn more here: https://outrightgames.com/ogandunicef
For more information about UNICEF, please contact media@unicef.org.uk
For more information about Outright Games, please contact pr@outrightgames.com
Video Games & Charity Statistics
UNICEF’s Resources for Results Fund
The UNICEF Resources for Results fund raises money that can be used flexibly for children wherever and whenever the need is greatest. This lack of restrictions allows UNICEF to achieve the greatest long-term impact for children, through scaling up proven solutions for children globally and pioneering new ideas to respond effectively to complex children’s issues. The money raised through the fund enables UNICEF to meet children’s needs throughout their childhood and adolescence, whilst also allowing us to respond rapidly in emergency situations that arise.
About UNICEF:
UNICEF – the United Nations Children’s Fund - promotes the rights and well-being of every child, in everything the organization does. Together with its partners, UNICEF works in 190 countries and territories to transform that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
About Outright Games:
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy.
For more information please visit: www.outrightgames.com
UNICEF does not endorse any product, brand, company or service.
All profits from sales of the special games bundles, (after the costs of taxes, licensing, distribution and production are subtracted from the price in store) will go directly to UNICEF, supporting its work with vulnerable children around the world who need it the most. To find out more/learn more here: https://outrightgames.com/ogandunicef
For more information about UNICEF, please contact media@unicef.org.uk
For more information about Outright Games, please contact pr@outrightgames.com
Video Games & Charity Statistics
- According to Forbes, streaming games on Twitch raised more than $83M+ in 2020
- The UK Games industry is worth £7.1bn and is expected to have grown by 6.5% in 2022
- In 2022 gamers and video game companies raised over £150 million in charitable donations to support the people of Ukraine
UNICEF’s Resources for Results Fund
The UNICEF Resources for Results fund raises money that can be used flexibly for children wherever and whenever the need is greatest. This lack of restrictions allows UNICEF to achieve the greatest long-term impact for children, through scaling up proven solutions for children globally and pioneering new ideas to respond effectively to complex children’s issues. The money raised through the fund enables UNICEF to meet children’s needs throughout their childhood and adolescence, whilst also allowing us to respond rapidly in emergency situations that arise.
About UNICEF:
UNICEF – the United Nations Children’s Fund - promotes the rights and well-being of every child, in everything the organization does. Together with its partners, UNICEF works in 190 countries and territories to transform that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
About Outright Games:
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy.
For more information please visit: www.outrightgames.com