NEW YORK and LOS ANGELES — April 18, 2025 — Infinitize, the award-winning digital media consultancy known for breaking world records in fandom engagement, today announced the launch of Vendetta, a new publishing-as-a-service gaming division built to give indie studios and bold creators the marketing firepower to go head-to-head with industry giants.
To amplify this next chapter, Infinitize has also today announced a partnership with The Lippin Group, a leading communications consultancy with decades of experience in entertainment and media, to bring full-service public relations and strategic consulting to the games and genres where fans move the needle. This is part of a broader partnership that brings the combined Lippin/Infinitize capabilities to other areas of fandom.
"Gaming has always been the frontline of fandom—where communities fight for what they love and shape culture from the ground up," said Jenny Zha, CEO of Infinitize. "The future of gaming doesn’t belong to the biggest studios—it belongs to the boldest ones. At Infinitize, we’ve seen firsthand how fandom fuels revolutions. Vendetta is our way of backing the rebels: the indie devs with vision, grit, and a game worth fighting for."
Vendetta will focus on helping indie studios launch and level up games with strong fan appeal. The division offers a publishing-as-a-service model, supporting clients with strategy, social, lifecycle marketing, product forecasting, fan-activation campaigns, and event planning—designed to help studios punch above their weight in a crowded, fast-moving marketplace.
With experience from legacy publishers like Devolver Digital and Good Shepherd Entertainment to fan-powered events like DreamHack and SXSW Gaming, Vendetta’s team blends deep indie game knowledge with Infinitize’s proven fandom-first model—one that has powered K-pop idols, anime launches, and award-winning entertainment campaigns around the world.
As part of the launch, Vendetta is also rolling out Settle The Score—a weekly spotlight series where indie developers can submit their games to be featured. Designed as a no-strings-attached platform to elevate emerging voices, Settle the Score reflects Vendetta’s mission to level the playing field and rally fans behind the next generation of genre-defying games.
About Vendetta
Vendetta is the gaming division of Infinitize, built to champion indie rebels and fan-first studios taking on the giants of the gaming world. With deep roots in fandom culture, Vendetta crafts launch-to-live campaigns that move communities and drive results—bringing strategy, creativity, and storytelling into the heart of every game we touch.
About Infinitize
Infinitize is an award-winning boutique strategic digital media consultancy helping entertainment brands, artists, and creators harness the power of global fandom. With team members across three continents, Infinitize specializes in full-funnel fan engagement—crafting breakthrough campaigns that drive awareness, action, and conversion.
From building digital fan experiences for the world’s largest subculture streamers to launching viral campaigns with UNESCO and propelling K-pop artists to the top of the charts, Infinitize mobilizes millions through bold creative, influencer activations, lifecycle marketing, and immersive fandom storytelling. Infinitize has partnered with global entertainment leaders across music, streaming, and fandom culture—breaking a Guinness World Record and earning honors from The Webby Awards, Shorty Awards, and Muse Creative Awards along the way.
About The Lippin Group
The Lippin Group (Lippin) is a strategic communications consultancy, specializing in entertainment, media and technology. With decades of intelligence and understanding of these industries, Lippin works closely with companies to develop and execute plans that raise their profile, connect them to decision-makers and tastemakers, and positively impact their business. The company offers services ranging from corporate communications and public relations, to content/event publicity, executive thought leadership, business development, networking and more, tailored to the needs of its partners.
For nearly 40 years, Lippin has advised studios, independent producers, networks, distributors, industry associations, academic institutions, tech companies and more, with the majority of its clients and senior staff with the company for at least a decade. This includes working with domestic and international businesses of all sizes, from start-ups to global giants. Lippin’s experience spans the entertainment and media ecosystem, including content of all genres – comedy, drama, documentary, sports and kids to name a few – and across every platform, from TV, streaming and film to podcasts, music, award shows and other live events.
Press Contacts:
press@withvendetta.com
newyork@lippingroup.com
losangeles@lippingroup.com