POKÉMON ANNOUNCES NEW GAMES, MOBILE APPS, AND MORE

London, UK—June 17, 2020—Today, Tsunekazu Ishihara, president and CEO of The Pokémon Company, unveiled a broad range of new video games, apps, and more during a Pokémon Presents video presentation. These experiences will enable players everywhere to interact with Pokémon in a variety of new ways. The Isle of Armor, the first set of content in the Pokémon Sword Expansion Pass and the Pokémon Shield Expansion Pass, also launches today worldwide. This downloadable content for the blockbuster Pokémon Sword and Pokémon Shield video games is available for purchase in Nintendo eShop[1] and allows Trainers to continue their adventures in the Galar region.  

Pokémon Sword and Pokémon Shield Expansion Passes: The Isle of Armor
The first new adventure unlocked by the Expansion Passes takes place on the Isle of Armor, an island of the Galar region. Many Pokémon make this island their home, living freely amid the lush nature. The island is also home to a dojo for Pokémon battles, where players and their Pokémon will train hard to become even stronger under Mustard, the dojo’s master.
 
In celebration of the launch of The Isle of Armor, a special Max Raid Battle featuring the Mythical Pokémon Zeraora[2] will be available in Pokémon Sword and Pokémon Shield. If one million players around the world win this Max Raid Battle from June 17 through June 28, Trainers can receive a special Shiny Zeraora.[3] The celebration continues in Pokémon GO, where Galarian Farfetch’d will make an appearance and players will receive special avatar items based on the clothing they can wear during their adventures on the Isle of Armor.
 
For more information about the Pokémon Sword Expansion Pass and the Pokémon Shield Expansion Pass, please visit Pokemon.com/SwordShieldEX.

New Pokémon Snap
New Pokémon Snap game for Nintendo Switch is based on its namesake, which was first released for the Nintendo 64 console in 1999. This completely new game will take Trainers on an adventure to unknown islands overflowing with natural sights such as jungles and beaches, where they can research various Pokémon in their natural habitats. They will take photos to make their very own in-game Pokémon Photodex, all while discovering new, never-before-seen Pokémon expressions and behaviours.
 
For more information about New Pokémon Snap, please visit Pokemon.co.uk/NewPokemonSnap

Pokémon Café Mix
Pokémon Café Mix is a free-to-start game for Nintendo Switch systems and mobile devices. Starting today, Trainers can preload Pokémon Café Mix in Nintendo eShop, preorder the app in the App Store, or preregister the app on Google Play.
 
Pokémon Café Mix is a unique puzzle game where players can link Pokémon icons together by swirling them around. To link icons, players will need to grab a Pokémon icon and drag it next to another icon of the same Pokémon species. Icons will be cleared after they are linked together.
 
The player will be the owner of a café that Pokémon visit, where they will work alongside Pokémon to prepare drinks and dishes for Pokémon customers by completing puzzles. Pokémon on the café’s staff have special Café Skills that can be used to help complete puzzles. Once a puzzle is completed, the player can serve an order to a customer. The player can increase their friendship levels with Pokémon by serving them delicious drinks and dishes. As more puzzles are completed, the café can be upgraded by getting new tools or having new areas added. New Pokémon may come visit, lured in by the different upgrades.
 
For more information about Pokémon Café Mix, please visit Pokemon.co.uk/cafemix
 
Pokémon GO
In collaboration with Niantic, The Pokémon Company announced that Mega-Evolved Pokémon will appear in the real world in Pokémon GO. Fans can look forward to experiencing a new take on Mega Evolution that takes advantage of Pokémon GO’s unique gameplay.
 
For more information about Pokémon GO, please visit pokemon.com/uk/app/pokemon-go/. To download the app, please visit the App Store or Google Play

Pokémon Smile
With Pokémon Smile, Pokémon continues to expand its app offerings for younger children by incorporating the world of Pokémon into the everyday task of brushing your teeth. The app is a unique new mobile experience for the Pokémon brand that makes brushing your teeth a fun activity and encourages kids to develop good brushing habits.[4] Pokémon Smile is available for download beginning today at no cost in the App Store and on Google Play.
 
Pokémon Smile uses a mobile device’s camera to observe the player’s toothbrushing activity. If the player skillfully brushes their teeth, they can defeat cavity-causing bacteria depicted in the game and then catch Pokémon. The game will guide the user through the toothbrushing process, so each playthrough can help them brush all areas in their mouth.[5]
 
Parents can receive notifications from Pokémon Smile at up to three set times per day that remind them it’s time for kids to brush their teeth. They can also set the duration of each toothbrushing session to be between one and three minutes, based on the varying needs of children of different ages. The app is filled with elements to encourage the player to continue playing the game with the intent of slowly building a habit of brushing their teeth. Players will want to keep coming back to catch over one hundred species of Pokémon in Pokémon Smile and fill out their in-app Pokédex. They can also collect fun in-app decorative headwear to display on themselves virtually as they brush their teeth.
 
For more information about Pokémon Smile, please visit Pokemon.co.uk/Smile.
 
To download the app, please visit the App Store or Google Play.
 
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.
 
About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch home console and Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including the Nintendo Switch™ and Nintendo 3DS family of systems, including New Nintendo 3DS™, New Nintendo 3DS XL™, Nintendo 3DS, Nintendo 3DS XL™, Nintendo 2DS™, as well as Nintendo DS™, Nintendo DSi™, Nintendo DSi XL™, Game Boy™, Game Boy Advance™, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.
About Niantic, Inc.
Niantic, Inc. builds real-world experiences that foster fun, exploration, discovery and social interaction. Originally incubated within Google, Niantic was founded by John Hanke, who previously helmed the Google Geo team (including Google Maps and Google Earth) after his start-up Keyhole was acquired by Google. The company’s real-world adventure game Ingress has been downloaded more than 14 million times and is played in more than 200 countries and territories worldwide. For more information on Niantic, please visit www.nianticlabs.com.