ATLANTA – FEBRUARY 23 – Leading independent electronic music label Monstercat today announced its partnership with Hi-Rez Studios’ globally acclaimed video game Paladins, starting on March 23.
Alongside brand new singles and beloved tracks from Australian producer & singer-songwriter GG Magree, Korean bass artist Justin OH, Canadian DJ & producer WHIPPED CREAM, and Swedish electronic artist Bossfight, four playable character skins will give life to the artists and their musical universe in-game. Relive your wildest dreams in GG Magree’s “Deja Reve,” embrace all the feels in WHIPPED CREAM’s “CRY,” taste a dose of chaos in Justin OH’s, “Bring Me Down,” and take a sonic journey through the early ’00s in Bossfight’s, “Warp.”
Monstercat’s Head of Gaming, Gavin Johnson, shares: “After last year’s successful SMITE collaboration with Hi-Rez, we’re thrilled to team up again for the Monstercat x Paladins Crossover Pass. These immersive partnerships bring not only the players an authentic, music-powered experience in-game, but the artists also get to reimagine themselves and share their songs in a way they never have before. It’s an exciting creative endeavor for everyone involved and we can’t wait to see it come to life next month.”
On March 23, turn up your speakers and party hard in Paladins! Just by playing, fans will be able to earn dozens of rewards with the Monstercat Crossover Pass, including GG Magree Skye, Justin OH Khan, and a Menu Theme of course.
The base Monstercat Crossover Pass will be unlocked for free for all players, including newcomers The Premium Crossover Pass will be available for 500 Crystals, the in-game currency of Paladins. Players can then unlock all rewards, including GG Magree Skye instantly and Justin OH Khan through progression, plus a different version of each skin.
And the Monstercat beats never stop: available entirely for FREE to all Twitch Prime Gaming subscribers, WHIPPED CREAM Cassie will be released on April 5 and Bossfight Koga on May 5.
On each of these dates and for a month thereafter, players can simply open the Prime Gaming page dedicated to Paladins to claim these skins. They will be guided through a few steps, including how to link their Hi-Rez and Twitch accounts.
The Monstercat Crossover is the biggest yet for Hi-Rez’s fantasy team shooter, available for free on all major platforms linked by Cross-Play. With its colorful fantasy universe often influenced by Anime, Paladins has always felt like an instant match for Monstercat.
New Champion Revealed: Betty la Bomba
Everybody in Paladins loves Bomb King – now, prepare to make way for the Queen of Bombs, the next Champion of the Realm!
Betty la Bomba is truly all about bombs, any and all sorts of bombs. She’s got bouncing bombs, cluster grenades, and an explosive… bag? Oh, and she can ride a rocket! As you can imagine, her personality is highly volatile as well.
Revealed today, Betty la Bomba will become the new playable Champion with the next Paladins update on March 23.
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Video:
Betty la Bomba Trailer – https://hrz.io/PR-Betty-Trailer
Press Kit: https://hrz.io/PR-Monstercat-MediaKit
For media inquiries, assets, and interview requests, please contact:
Henrique Fajardo – PR Specialist
About Hi-Rez
Based in Alpharetta, Georgia, Hi-Rez is an industry-leading video game publisher and developer at the forefront of the free-to-play, games-as-a-service industry. Hi-Rez’s games have been played by more than 100 million people worldwide across PC, Xbox Series X|S, Xbox One, PlayStation 5, PlayStation 4, Nintendo Switch, iOS and Android. With three games regularly among the Top 10 free-to-play games on Steam, Hi-Rez is one of the few Western developers to have successfully launched multiple, multi-platform games as a service titles to a large audience. Having won multiple awards and accolades for innovation and technology, Hi-Rez has also been recognised for its company culture, leadership and diversity as an employer.
For more information on Hi-Rez, visit www.hirez.com.
About Monstercat
Monstercat is one of electronic music's most influential independent record labels. Founded in Canada in 2011, Monstercat has since expanded its global footprint with three offices across Vancouver, Los Angeles and Singapore. Leading the movement towards artist sustainability, its mission has remained the same: to empower a creative and passionate community of artists and fans through innovation.
Championing a cadre of world-renowned artists including Marshmello, Kaskade, Slushii, and Vicetone, Monstercat celebrated over 4.5 Billion audio streams in 2021. With six releases a week across its Uncaged, Instinct, and Silk brands, Monstercat has topped radio and streaming charts worldwide, offering a diverse range of genres including bass, dance, pop, house, chill & electronic.
Beyond recorded music, Monstercat channels the undeniable power of its brand into live events, merchandising, gaming partnerships, digital collectibles, and sync deals. Monstercat has hosted stages and events at notable international festivals including Tomorrowland, Amsterdam Dance Event, and Miami Music Week, spanning over 100 events across 16 countries collectively. Monstercat also holds its own homegrown festival, Compound, which draws thousands of fans to Vancouver annually in celebration of community, music, art, and more.
Monstercat’s live radio program ‘Call of the Wild’ boosts the signal even further, reaching 1.3 Million listeners weekly through its syndication partnerships across 30+ global networks, including SiriusXM and leading livestreaming platform Twitch. In 2021, the label introduced Monstercat Silk Showcase, which features mixes from a rotating cast of artists across progressive & deep house, chillout, trance, and more. The stream receives over 100K downloads per month on Apple Podcasts and is syndicated to Digitally Imported and various other internet and FM stations. With over 250 hours of original programming and 5 Million live views in the last year alone, Monstercat holds the title for the most-followed music channel on Twitch with over 821k followers.
Within the work of sync and partnerships, Monstercat has redefined music licensing for content creators and major brands. Undertaking co-branded soundtracks, in-game activations, and collaborations with game publishers and titles - including Epic/Psyonix (Fortnite, Rocket League), Roblox, Hi-Rez Studios (SMITE), Amanotes, and Beat Games (Beat Saber) - Monstercat offers curated solutions that excite and fuel the gaming community. Additionally, Monstercat supports content creators with its music licensing program Monstercat Gold, which allows subscribers to choose from thousands of claim-free songs across the label’s ever-growing library, for use in livestream and video content.
With the firm belief that digital collectibles have the power to create long-term artist sustainability, Monstercat is continuously identifying opportunities to innovate across the metaverse. As one of the first record labels to enter the NFT space, Monstercat has generated multiple successful collections this year, splitting earnings equitably with the respective visual artists and musicians.
Backed by passionate employees, driven artists, and the dedication of fans worldwide, Monstercat proves that independent labels have the ability to reshape and reimagine the music industry landscape.
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