プレスリリース

‘FAIRE TRADE’, FOLLOW-UP TO COZY MERCHANT SIMULATOR ‘WINKELTJE: THE LITTLE SHOP’, OFFICIALLY ANNOUNCED

Fantasy shopkeeping sequel unveils business rebrand and first trailer; arriving on Steam later this year

Breda, The Netherlands — 24 March, 2025 — Indie developer Sassybot has announced Faire Trade, the follow-up to the beloved old-world fantasy shopkeeping management sim Winkeltje: The Little Shop, coming to Steam Early Access in 2025. With a new name but the same charm of its predecessor and more depth and customisation options than ever before, Faire Trade invites players to step into the boots of an old-world shopkeep to build their dream business and become an essential part of a bustling fantasy town.
 

Take five and check out the announcement trailer below:

In Faire Trade, players can build and grow a small shop from humble beginnings into the lifeblood of a vibrant fantasy community. Design your store and stock it with whimsical wares to grab the attention of quirky locals and curious travelers, then forge lasting relationships with repeat customers to see sales boom and uncover more about the mysterious lands and its peculiar denizens.

Players interested in building their own cozy old-world mercantile empire can wishlist Faire Trade now on Steam including the base game and a ‘Founder’s Edition’ which features exclusive cosmetic items, including a spiffing tailored suit.  Those looking to get a head start on their business prowess right away can also pick up  Winkeltje: The Little Shop for 55% off on Steam starting tomorrow, the 25th of March.
 

Faire Trade Key Features  

  • Build Your Dream Fantasy Store – Stock and sell everything from fresh goods to enchanted armor, adjusting prices to stay ahead in a shifting economy.

  • A Dynamic World – Explore a bustling village to meet eccentric villagers to uncover their stories while adapting to seasonal changes that can bring new opportunities and unique challenges.

  • Decorate & Customize – Begin with a small store and grow your business into a thriving marketplace, designing each detail to attract more customers.

  • Do It Yourself – Become an artisan and create your own wares: from potions to textiles and even heftier items in a forge. Or go all-natural and grow fresh produce to keep your shelves stocked.

  • It’s Just Business, Baby! – Hire and train employees, balance wages, and make tough business decisions to keep your shop running smoothly.


Handy Links
Official website: sassybot.com
Steam Store Page: store.steampowered.com/app/2526560/Faire_Trade
Press Kit: sassybot.com/fairetrade/press
Discord: https://t.co/LWk1tI8DpS

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About Sassybot
Sassybot is a small indie studio based in Breda, the Netherlands and founded by friends Elwin Verploegen and Tino van der Kraan. Sassybot has been developing quirky, interesting video games since 2012, releasing the acclaimed narrative title Fragments of Him in 2016 and fantasy store simulator Winkeltje: The Little Shop in 2022 across all consoles and Steam. The team is now hard at work on Faire Trade – the follow-up to Winkeltje: The Little Shop – launching into Steam Early Access in 2025. For more information visit sassybot.com


Press contact
Game Drive
Abe Foster - Public Relations (Faire Trade)
abe@game-drive.nl