HONG KONG – June 14, 2022 – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today a strategic partnership with Lionsgate, a global content leader, and its partner Millennium Media to develop “Action City”, a dedicated LAND that will serve as a thrilling entertainment destination featuring voxelized characters and items inspired by fan-favorite Lionsgate and Millennium Media action films. Lionsgate is the first major film and television studio to enter The Sandbox, and a LAND with experiences that dive into the studio’s rich horror catalog is planned for the future.
Lionsgate’s LAND will host film-themed experiences with which players can interact, creating a new way for fans to engage. “Action City” will launch with film franchises including Rambo (2008), Rambo: Last Blood (2019), The Expendables (2010), The Expendables 2 (2012), The Expendables 3 (2014), and Hellboy (2019).
A preview of the experience for Hellboy (2019) can be seen in the new teaser video released today:
All of Lionsgate and Millennium’s content in “Action City” will follow The Sandbox team’s blueprint of empowering players to create their own experiences using both original and well-known characters and worlds. Voxel items will be more than visual props – they will offer players utility as items that can be equipped on player Avatars, the 3D representations of users in the metaverse, or used in original experiences created by players.
“We can’t wait to open our Lionsgate land in The Sandbox metaverse so fans around the globe can create, play, and explore our film IP in ways that go beyond what’s possible in the physical world,” said Jenefer Brown, Executive Vice President and Head of Global Live, Interactive, and Location Based Entertainment at Lionsgate. “We’re excited by the new possibilities our strategic relationship with The Sandbox will offer our community.”
“Our vision for The Sandbox has always been to bring to life thousands of colorful worlds where players can create their own original adventures alongside licensed content from their favorite movies, TV shows, anime, and more,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Adding to this mix a partner with the unparalleled global entertainment impact of Lionsgate – a company with 129 Academy AwardⓇ nominations and a rich catalog of popular action and horror films – significantly enriches our open metaverse.”
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. The inclusion of multiple Lionsgate properties will only bring more diversity and entertainment value to The Sandbox users and creators.
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About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Shibuya 109, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise Entertainment, and Notre Game. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
About Lionsgate
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription, and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
About Millennium Media
Millennium Media. Inc. is one of the longest-running independent film companies in Hollywood and has established itself as a leader in creating multi-billion dollar box office action franchises and acclaimed independent films. The full-service entertainment company finances, produces and sells films worldwide and has a production facility, Nu Boyana Studios, in Bulgaria, which hosts international and Hollywood productions.
Millennium is best known for the box office hits The Expendables franchise, the Fallen franchise, The Hitman’s Bodyguard franchise, Mechanic: Resurrection, and the successful reboot of the Rambo franchise, Rambo: Last Blood. It has also produced the acclaimed independent films, Rod Lurie’s The Outpost, Tesla starring Ethan Hawke, and Blackbird starring Susan Sarandon and Kate Winslet. Recently released films include The Hitman’s Wife’s Bodyguard, Till Death starring Megan Fox, Amazon’s Jolt starring Kate Beckinsale, and Lionsgate’s The Protege starring Maggie Q. Upcoming releases include the horror film Abyzou. The Enforcer starring Antonio Banderas and Kate Bosworth, The Piper starring Charlotte Hope and Julian Sands, the 4th film in The Expendables franchise, and The Bricklayer starring Aaron Eckhart and Nina Dobrev recently wrapped production.
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