Drecom Co., Ltd. (Head Office: Shinagawa, Tokyo, President: Yuki Naito) have officially released the global version of their user-generated content (UGC) promotion service, “Rooot for Global,” on September 18, 2024. This new release allows businesses to launch worldwide X promotions simultaneously. Rooot has already been implemented in over 250 services in Japan, achieving significant milestones, including ranking #1 on U.S. X trends.
"Rooot" – A Leading UGC-Driven Promotion Service on X in Japan
Launched in 2021, "Rooot" has been utilized by over 250 services in Japan. Its clients span various industries, including entertainment, TV media, publishing, food and beverage services, and professional sports clubs. These clients leverage Rooot to promote products and services with loyal followers on X. Though Rooot is a relatively new player in the X promotion space, Rooot has rapidly built a strong track record, particularly in driving UGC campaigns.
Multi-language Support Enables Global Simultaneous Campaigns
With "Rooot for Global," companies can conduct UGC-driven campaigns that allow users from all over the world to participate simultaneously. These large-scale global campaigns, especially during major events, create a unified experience for fans worldwide, boosting engagement and overall satisfaction. The service empowers businesses to design campaigns from a global perspective, eliminating geographical limitations.
Rooot for Global achieved #1 trending status on X in the U.S.
One example of "Rooot for Global" in action is a mobile game anniversary event, where the campaign achieved the #1 trend on X in the United States. Thanks to Rooot's promotional capabilities, UGC surged as users posted celebratory messages, filling timelines with vibrant content. This case showcases the service’s effectiveness not only in Japan but also in the highly competitive U.S. market.
Promotion Effects with "Rooot for Global"
By utilizing "Rooot for Global," businesses can expect the following results:
- Trending on X (formerly Twitter)
- Increased UGC-driven posts
- Amplified content through reposting (formerly retweeting on X)
- Strengthened fan community engagement
- Increased user participation through global simultaneous campaigns
These benefits contribute to expanded brand awareness on X, growing the official X account’s followers, and attracting new users to services and products.
<Contact Information>
For more details about "Rooot for Global," including how to use the service, costs, and document requests, please contact the responsible person.
Drecom Co., Ltd.
Attn: Rooot Representative / Email: rooot-support@ml.drecom.co.jp
Service Page: https://www.rooot.biz/
Drecom Co., Ltd. is a global provider of IP and technology-centric entertainment content with the mission of "with entertainment - surpassing one's expectations." We have more than 10 years of achievements in the IP content business, including games, and from 2022, we have been developing businesses to create and nurture IPs, including publishing and merchandising. We provide new value that attracts users by broadening the scope of entertainment utilizing Web3 and generative AI technologies, and our B2B business leveraging our expertise in large-scale mobile game development and operation.
Contact:
Drecom Co., Ltd. Naoki Takeuchi
naoki.takeuchi@drecom.co.jp