Singapore, April 25, 2025 – Global interactive entertainment brand HoYoverse today announced Genshin Impact's first international beauty brand collaboration with Charlotte Tilbury – the award-winning global luxury makeup, skincare, and fragrance brand founded by British entrepreneur and makeup artist to the stars, Charlotte Tilbury MBE.
Launched in September 2013, Charlotte Tilbury Beauty was born out of Charlotte's long-held desire to empower everyone to feel like the most beautiful version of themselves, helping people around the world gain the confidence to achieve their biggest and boldest dreams. First released in September 2020, Genshin Impact has started a unique adventure with millions of fans and gamers across the globe in the massive fantasy world of Teyvat, exploring breathtaking landscapes, charming characters, and diverse cultures and stories. Adventure and fantasy meet beauty and empowerment as the magical worlds of Teyvat and Charlotte Tilbury collide for the very first time!
Combining innovation, vision, and storytelling, the collaboration is brought to life with two limited-edition beauty boxes: the Charlotte Tilbury x Genshin Impact "Starfell Treasure Box" and the Charlotte Tilbury x Genshin Impact "Starry Miracle Box," each containing exclusive co-branded merchandise featuring Mona Megistus, the Astrologist, a popular character since the launch of the game. A Genshin Impact redemption code for Primogems and other in-game bonuses will also be given for each purchase. The "Starfell Treasure Box" includes some of Charlotte's globally adored skincare and complexion icons for glowing skin and long-lasting makeup in travel size or deluxe samples. The "Starry Miracle Box" comprises Charlotte's award-winning Magic Cream moisturizer and more of her full-sized skincare products. The beauty boxes will go on sale exclusively on charlottetilbury.com and Charlotte Tilbury's Easy Beauty for You app starting April 30 in over 35 countries and regions.
"Together, we have united our worlds to create a collection that celebrates exploration, magic, and empowerment," said Charlotte Tilbury MBE. "At Charlotte Tilbury, we are known for pushing boundaries and doing the unexpected, because the unexpected is where true innovation lies. Gaming, like makeup, is a form of artistic expression, where creativity, community, fun and freedom come together! I always say you can 'makeup your destiny' – it's a mantra for this Charlotte Tilbury and Genshin Impact partnership because our combined purpose is to empower and inspire you all to be the most confident version of yourselves!"
"This collaboration is a ground-breaking attempt for both teams, and we started from our shared strong passion, deep knowledge, and great pride in our respective field," said Wenyi Jin, President of Global Publishing and Operations of HoYoverse. "As we learn about each other further, we discovered more connections and similarities, which ultimately solidified our collaboration and selected Mona Megistus, the Astrologist as the star of the campaign."
As the chosen beauty muse for this campaign, Mona shares multiple synergies with Charlotte and her eponymous brand. They both express a strong affinity to astrology and have become icons in their respective realms, exuding limitless magical energy, passion and dedication to their craft. Their signature colors naturally complement each other as Mona's accessories shine in similar shades to Charlotte Tilbury's world-famous brand identity in night crimson and gold hues, inspiring the mesmerizing, magical design of the co-branded merchandise and beauty box packaging.
"I have found perfect harmony with the mystical form of Mona Megistus, the Astrologist. The mysterious and mesmerizing astrologist shares my love for the stars and divine artistry, and we both have boundless passion and dedication, which allows us to think limitlessly and pursue our biggest and boldest dreams, whether it's in Teyvat or the real world!" shared Charlotte Tilbury MBE. "That's why each magic box is Mona-inspired and filled with exclusive limited-edition collectibles, from a velvety makeup bag to cosplay essentials. There is something for everyone to love – it's the perfect gift for everyone from gamers to skincare lovers and more."
Starting April 30, 2025, the Charlotte Tilbury x Genshin Impact beauty boxes will be available exclusively on charlottetilbury.com and Charlotte's Easy Beauty for You app in over 35 countries and regions. For further information, please check out charlottetilbury.com/genshinimpact.
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DISCOVER WHAT'S INSIDE THE CHARLOTTE TILBURY X GENSHIN IMPACT LIMITED-EDITION MAGIC BOXES!
CHARLOTTE TILBURY X GENSHIN IMPACT STARFELL TREASURE BOX
RRP: £55
WHAT MAKES IT MAGIC?
☆ CHARLOTTE'S MAGIC WATER CREAM [15ML TRAVEL-SIZE]
☆ AIRBRUSH FLAWLESS SETTING SPRAY [34ML TRAVEL-SIZE
☆ CHARLOTTE'S MAGIC SERUM CRYSTAL ELIXIR [DELUXE SAMPLE]
☆ CHARLOTTE TILBURY X GENSHIN IMPACT EYE MASK
☆ CHARLOTTE TILBURY X GENSHIN IMPACT COMPACT MIRROR
☆ CHARLOTTE TILBURY X GENSHIN IMPACT DRAWSTRING POUCH
☆ GENSHIN IMPACT IN-GAME REWARDS*: Primogems ×160, Hero's Wit ×5, Sanctifying Unction ×5, Mora ×50,000 (the redemption code is valid from April 30 – July 30, 2025)
CHARLOTTE TILBURY X GENSHIN IMPACT STARRY MIRACLE BOX
RRP: £155
WHAT MAKES IT MAGIC?
☆ CHARLOTTE'S MAGIC CREAM [30ML]
☆ CRYO-RECOVERY EYE SERUM [FULL-SIZE, 15ML]
☆ CHARLOTTE'S MAGIC LIP OIL CRYSTAL ELIXIR [FULL-SIZE]
☆ CHARLOTTE TILBURY X GENSHIN IMPACT STICKERS
☆ CHARLOTTE TILBURY X GENSHIN IMPACT TOTE BAG
☆ CHARLOTTE TILBURY X GENSHIN IMPACT PIN BADGE
☆ CHARLOTTE TILBURY X GENSHIN IMPACT HEADBAND
☆ CHARLOTTE TILBURY X GENSHIN IMPACT MAKEUP BAG
☆ GENSHIN IMPACT IN-GAME REWARDS*: Primogems ×300, Hero's Wit ×10, Sanctifying Unction ×5, Mystic Enhancement Ore ×10, Mora ×50,000 (the redemption code is valid from April 30 – July 30, 2025)
ABOUT CHARLOTTE TILBURY
Launched in September 2013 by iconic beauty entrepreneur Charlotte Tilbury MBE, Charlotte Tilbury Beauty was born out of Charlotte’s long-held desire to empower everyone to feel like the most beautiful version of themselves, helping people around the world gain the confidence to achieve their biggest and boldest dreams.
Charlotte has bottled the beauty secrets discovered over 30 years of working on fashion editorials & campaigns, catwalk shows and red carpets around the world into her innovative, boundary-breaking products.
The Charlotte Tilbury Beauty universe of skincare, makeup, and fragrance is for everyone, everywhere - suitable for all skin tones, shades and types, is backed by research and loved by A-list celebrities and beauty fans alike. Created to beautify and improve the look and feel of everyone everywhere, each product is formulated in world-leading laboratories using ingredients of the highest quality and presented in a distinctive range of sophisticated, glamorous and luxurious packaging.
Charlotte Tilbury Beauty continues to break records across regions, channels, and categories. The company now employs over 2,500 people globally and sells over 500 products across colour, complexion, skincare and fragrance. Charlotte Tilbury has a physical presence in over 50 global markets, as well as via charlottetilbury.com and the Charlotte Tilbury Beauty App (available on iOS and Android) and has over 3,500 points of distribution worldwide including department stores and travel retail.
About Genshin Impact
Genshin Impact is a free-to-play open-world adventure RPG that brings players to the visually stunning world of Teyvat. The player takes on the role of the mysterious "Traveler," who sets off on a journey to discover the fate of their lost sibling. Starting from Version 5.0, Natlan, the sixth of the seven nations is open for exploration. Players can explore each nation with unique cultures and vast landscapes, meet a diverse cast of characters, master the art of element-based combat, and unveil the secrets of Teyvat. With cross-progression and Co-Op functions, players can now continue their adventure across PlayStation®5, PlayStation®4, Xbox, PC, Android, and iOS alone or with friends.
Media Contact:
Steven Ruygrok: steve.ruygrok@hoyoverse.com
Xin Yang: xin.yang@hoyoverse.com
Amos Yeo Kaizong (SEA): amos.yeo@hoyoverse.com