October 27, 2022 – “When real and unearthly worlds collide / Past, present, and future coincide / A parallel multiverse of dreams / In Vault, nothing is quite as it seems.” Welcome to Gucci Vault Land, an immersive experience in The Sandbox created by Vault, the House’s experimental concept store. While grounded in reality, the digital space leans heavily into the imaginary, providing an ephemeral platform to manifest the multifaceted essence of today’s Vault in one single place, fully explorable and packed with surprises.
More than just a concept store, Vault was envisioned by Creative Director Alessandro Michele to be a meeting point—a place for various perspectives to come together and spark creativity for the future. As the ever-evolving experimental force taking the heritage of Gucci to unexpected dimensions, it has expanded in many directions across the metaverse. Gucci Vault Land in The Sandbox marks an opportunity to experience Vault at 360° through a play-to-know narrative that articulates what at first seems indescribable. This space celebrates careful curation of rare vintage Gucci pieces, the dialogues between contemporary creators and the House, the enthusiasm for NFT artworks, and the magic that arises when all these different facets coalesce and when the communities around them converge.
From October 27 to November 9, Gucci Vault Land will exist as an event outside the typical seasons of The Sandbox. In search of marvels, players enter the ‘Garden of Curiosities’ to begin the experience. In this oasis of greenery decorated with ancient-like ruins, NPCs in the form of amusing robots with [DCT1] oversized computer heads are ready, willing, and able to guide players through the countless activities the digital playground offers. Through a grand entrance hall with imposing Doric columns leading the way, the adventure unravels inside a number of Rooms, each designed to welcome players to different gamified experiences portraying Vault’s core pillars. Whether it’s restoring a vintage Gucci bag to its former splendor in the ‘Vault Vintage Lab,’ or cracking a riddle in the ‘Vault Room of Rhyme,’ players will engage with the different activities paving their way to enter a raffle organized by The Sandbox, where they’ll have the chance to win an exclusive reward and SAND—the utility token or currency of The Sandbox built on the Ethereum blockchain.
In pursuit of precious wonders, Gucci Vault Land also presents a selection of digital collectibles. From hats to skate ramps and even a car, each piece is envisioned as a precious collectors’ item to be showcased by players in their own lands. Additionally, as a bonus for Gucci Vault’s community, those with a Gucci Vault NFT in their crypto wallets, such as the SUPERGUCCI or Gucci Grail NFT, will have the possibility to claim a Gucci Vault Aura collectible, which their avatars can wear in The Sandbox to show off their bond with the community.
ABOUT VAULT
As Gucci’s experimental online store, Vault was created from the vision of Alessandro Michele in 2021, the House’s centennial year. Free-dimensional and forever in flux, it is a place where Gucci’s past, present, and future coexist through the power of imagination. Its name evokes an air of magic, denoting a pursuit of precious wonders that go beyond the confines of time, and its virtual shelves host a careful curation of rare vintage Gucci pieces alongside capsule collections, limited-edition styles, and other items from a selection of noteworthy brands, all dear to the Creative Director. Vault also acts as an emissary of Gucci’s presence within the metaverse, evolving by creating with the web3-based community. NFT collectibles and virtual experiences join the platform’s offering, as Vault expands in all directions to push beyond the traditional and the purely transactional. For further information about Vault visit vault.gucci.com
ABOUT THE SANDBOX
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
ABOUT ANIMOCA BRANDS
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, and Be Media. Animoca Brands has a growing portfolio of more than 380 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
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