The ESRB is inviting everyone to take a ride with them as they look back on 30 years of informing parents and protecting kids with a Schoolhouse Rock-inspired music video.
The ESRB Express train-themed music video takes listeners through three stops outlining ESRB’s core mission of helping parents:
- Where it all began: ESRB’s age and content ratings, helping parents make informed choices about which video games and apps are appropriate for their families.
- How the Advertising Review Council ensures rating information is displayed wherever video games are sold or marketed and video game advertising is appropriately targeted.
- How ESRB Privacy Certified helps member companies maintain lawful and responsible data practices, especially when it comes to children.
On August 30, the song will be available to stream wherever you listen to music, including Spotify and Apple Music.
For three decades, ESRB has worked to provide parents and caregivers with trusted and familiar age and content ratings for video games (and eventually digitally downloadable video games, mobile games, and apps) so they can make more informed choices about which are appropriate for their kids.
“It should go without saying that the whole ESRB team is passionate and proud of the work we do. We could not be more grateful for the game industry’s enduring support, without which we couldn’t have thrived for the past three decades. Most importantly, we’ve worked incredibly hard to earn the trust of parents and caregivers, and we pledge to continue to develop and refine the tools we offer to keep kids’ video game experiences age-appropriate well into the future,” said Patricia Vance, President of the ESRB. “With the help of some of ESRB’s musically gifted staff, and composer Alex Engelberg, this celebratory song helps illustrate the important public service and self-regulatory role that ESRB has performed for the past three decades on behalf of the video game industry.”
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About ESRB
The ESRB is a non-profit, self-regulatory body that independently assigns age and content ratings for video games and mobile apps so parents can make informed choices. It also enforces advertising guidelines adopted by the video game industry and helps companies implement responsible online, mobile and internet connected device privacy practices under its Privacy Certified program. Visit www.esrb.org for more information.
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