Also Includes Online Show Hosts MatPat (The Game Theorists) and Shane Madej and Ryan Bergara (Ghost Files)
WHAT: Merge Mansion, the mobile game sensation that’s been taking over the Internet, has done it again. First with the legendary Kathy Bates playing the infamous Grandma Ursula and now the game has featured actor Pedro Pascal (The Last of Us) as Detective Tim Rockford.
In this new digital short, watch as Pedro Pascal explores secret passageways, Ashley Benson (Pretty Little Liars) discovers hidden clues, and Jesse Williams (Grey’s Anatomy, Only Murders in the Building) tries to uncover what Grandma is hiding.
LINK TO VIDEO: Shoes Off, Please – Merge Mansion
Hosted by Metacore at the Legendary Paramour Estate in Los Angeles, the immersive experience, which was part live-action theater, part escape room and part lore museum, celebrated the recent launch of Merge Mansion’s milestone update that opened the doors to the Boulton Family Mansion. At the event, guests had the special chance to be thrust into the story of Merge Mansion by entering a real-life version of the Boulton family mansion where they were tasked with finding clues, solving puzzles and working together with the hopes of finding out exactly what Grandma Ursula is hiding.
The initial films that kicked off the campaign with Pedro Pascal as Tim Rockford garnered nearly 37M views in March 2023, called A Twisted Game, Think Like a Grandma and A Recipe to Die For.
The creative concept for the campaign was developed in collaboration with Reaktor Creative, the studio inside a globally recognized tech consultancy, Reaktor.
For more information on Merge Mansion, follow Merge Mansion on Instagram (@mergemansion), Facebook (@MergeMansionOfficial) and Twitter (@Mergemansion), or visit the official Merge Mansion webpage at www.mergemansion.com.
###
About Metacore
Metacore is a Helsinki-based games company that crafts chart-topping mobile experiences and is one of the fastest growing game companies in Europe. Launched in 2020, the studio's first global hit game Merge Mansion already has over 45 million players.
“Merge Mansion has created a fascinating story centered around family drama filled with mystery and secrets that has captivated fans all around the world through their entertaining and unpredictable video campaigns,” said Pedro Pascal. “Making this short film for Merge Mansion was truly a unique experience and I had so much fun working with Martin to fulfill his vision and bring the lore of Merge Mansion to life. From the first day, it was clear how much love and passion the group at Metacore has for its characters and this game and I’m happy that I got to be a part of their next big moment.”