Some highlights of the report include:
- Match3 remains one of the most successful genres in mobile gaming and brings in 16% of all US iOS revenue, making it the biggest subgenre in the whole region.
- Project Makeover is the first game in years to break into the top 5 Match3 puzzle games on iOS charts. All significant players such as Candy Crush Saga and Toy Blast have more traditional mechanics, whereas Project Makeover has an in-depth narrative and decorating meta-layer.
- A constant stream of content is essential in keeping players engaged according to market data. Recurring live events like Candy Crush’s “Cloud Climb Event” have the most significant revenue impact alongside special rewards from live events.
- Loss aversion is a strong motivational driver. Losing something feels worse than failing, which explains why we see more games turn to ‘“win streak” elements in their Match3 games. Different games have different methods for where these mechanics are used, varying from permanent features in the game to separate events
You can see the full report on the GameRefinery website here: https://www.gamerefinery.com/match3-genre-snapshot-report-may-2021/.
For more information, please contact:
Amy Ballantyne
amy@bigideasmachine.com
Big Ideas Machine
About GameRefinery by Vungle
Based in Finland, GameRefinery by Vungle is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery’s customers include leading mobile games companies such as Zynga, SquareEnix, King and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, to understand why games are successful and how to achieve the same from pre-production to LiveOps.