POKÉMON CENTER LAUNCHES NEW FASHION-FORWARD TEAM ROCKET APPAREL COLLECTION

London, United Kingdom — June 14, 2023 — Today, The Pokémon Company International launched the new Team Rocket HQ Collection of apparel, available online exclusively at Pokémon Center, the premier online destination for official Pokémon merchandise in the U.S., Canada and U.K. Designed in-house, the all-new fashion-forward collection takes inspiration from the infamous Team Rocket, a villainous organization in the Pokémon world.
 
Team Rocket comes to life in a trendy streetwear-inspired collection, a first for Pokémon Center apparel. Featuring relaxed fit, unisex silhouettes and utilitarian details, the pieces in the collection can be mixed and matched to create a wide range of modern outfits that pay homage to Trainers’ favorite villains.
 
“When designing the Team Rocket HQ Collection, we sought to curate a modern and fashionable collection while remaining true to Team Rocket’s visual identity and attitude,” said Cindy Ruppenthal, senior director of Pokémon Center and ecommerce at The Pokémon Company International. “The new collection allows fans to embody some of the most recognizable Trainers in the Pokémon world with style and confidence.”
 
The Team Rocket HQ Collection includes shirts, bottoms, hoodies, bags, hats and more featuring Team Rocket’s signature colors — black, white and red — as well as the iconic red R symbol. Each piece is crafted with luxe fabrics and trims, premium graphic applications and unique product details, offering Trainers a bold and elevated addition to their closets or Pokémon collections.
 
In addition, Trainers in the UK can receive an Ekans Sitting Cutie plush for free when they spend £60 or more on orders containing one or more items from the Team Rocket HQ Collection for a limited time.[1]
 
To explore the entire Team Rocket HQ Collection and more trendsetting Pokémon apparel releases, fans can visit PokemonCenter.co.uk.
 
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About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.