January 24, 2025
What you need to know:
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The newly introduced League of Legends Championship of the Americas (LTA) is kicking off its inaugural season and welcoming Uber as its official and exclusive rideshare and on-demand delivery partner.
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The partnership gives LTA North fans the opportunity to access rewards from Uber, including:
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Uber One members will be able to unlock exclusive access to a unique in-game Uber Hextech Chest
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Uber will deliver ‘Drops’ to LTA viewers, offering limited time promos and in-game content to LTA viewers
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Uber’s broadcast ads will feature as deals exclusively on Uber Eats and Uber One
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LTA broadcasts will launch an “Eats Button” during matches that will direct gamers to a dedicated hub in the Uber Eats app with discounts available exclusively on Uber Eats, so fans can order their faves from Uber Eats without missing a beat of the action.
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Uber will also be integrated into the LTA game experience with the weekly “Uber Eats Teleport,” a pivotal teleport moment in matches that can make or break a team. The most epic teleport moment will also be highlighted in the daily “Uber Eats Delivery Replay” broadcast replay segment.
Quote from Georgie Jeffreys, Head of Marketing at Uber, North America: "We are thrilled to partner with LTA, bringing our passion for the gaming community to new heights, said Georgie Jeffreys, Head of Marketing at Uber, North America. “From awarding in-game rewards and broadcast highlights to seamless food delivery during the action, we look forward to enhancing the LTA viewing experience and celebrating epic fan moments.”
Quote from Mark Zimmerman, LTA Commissioner: “Adding Uber as an official partner for the LTA inaugural season is such a win for our pros and fans,” said Mark Zimmerman, LTA Commissioner. “Uber embodies what it means to be a transformational brand, completely changing the game in how we connect daily to the people, places, and products, and we’re excited to tap into that spirit to deliver next-level experiences to our fans.”
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Learn More:
About League of Legends Esports
League of Legends Esports (LoL Esports) is the pinnacle of competitive gaming attracting the attention of millions of fans since 2010. Accessible worldwide through live events as well as digital and traditional channels, it is one of the most-watched forms of sports entertainment on the planet. With leagues representing regions from around the globe qualifying into three high-impact tournaments (First Stand Tournament, Mid-Season Invitational, and the League of Legends World Championship), LoL Esports offers players a platform to pursue esports as a meaningful and rewarding life pursuit.
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 55 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.