BOSTON – Nov. 13, 2023 – Show organizers ReedPop and Penny Arcade reveal PAX East returns to the Boston Convention and Exhibition Center (BCEC) from Thursday, March 21, to Sunday, March 24, 2024, for a big birthday bash celebrating the event series’ 20th anniversary. Badges will go on sale this Thursday, Nov. 16, at 1:00 pm PT / 3:00 pm ET.
From its humble beginnings in Bellevue in 2004, Penny Arcade Expo grew from a local event receiving a little over 3,000 attendees in its first iteration to an international series of events gathering millions of gaming fans across Seattle, Boston, Philadelphia, and Melbourne.
Over the past 20 years, PAX has witnessed the reveal of titles like Hearthstone: Heroes of Warcraft and Borderlands 3, delivered keynote speeches from industry legends including former Nintendo of America president Reggie Fils-Aimé and current Head of Microsoft Studios Matt Booty, massive esports tournaments featuring some of the world’s most popular games and content creators, marriage proposals, the coolest cosplays, and more.
In traditional PAX fashion, East’s attendees can expect the East Coast’s largest gaming event to feature its usual showcase of new and upcoming releases including never-before-seen demos and announcements, dozens of panels covering wide-ranging topics, esports tournaments, vendors, community meet-ups, and a ton of festivities to celebrate PAX’s 20th Anniversary, including exclusive merch, epic giveaways, surprise collaborations, and more.
Exciting announcements revealing keynote speakers, exhibitors, and gaming partnerships will be announced soon. Badges for PAX East 2024 will be available for purchase starting Thursday, Nov. 16. Four-day badges will be available for $250, and single-day badges for $67.
"As we start into the twentieth year of PAX, PAX East is sure to set things off in a spectacular fashion," said Jerry Holkins, co-founder of Penny Arcade, Child's Play, and PAX. "Years ago, we thought we'd never need a venue like Boston's incredible BCEC. But gamers proved us wrong."
For more info, check out the PAX East website, and follow PAX on Twitter, Facebook, Twitch, YouTube, and Instagram.
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PAX East 2024 Dates Teaser
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading events organizers. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America and Europe, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), Star Trek Missions and more. In addition to organizing and managing events, ReedPop also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.
Media Contacts
Veronica Stodolnik / Carter Dotson / Kaylah Humphrey
Stride PR for ReedPop
veronica@stridepr.com / carter@stridepr.com / kaylah@stridepr.com