HONG KONG – Dec. 9, 2022 – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, today announced that Playboy is celebrating its iconic brand’s 69th anniversary in the metaverse via a brand new experience available Dec. 12-19 in The Sandbox.
During the celebration Playboy and The Sandbox will release a collection of NFTs retracing the legendary brand’s history. Starting with the iconic April 1956 cover of the magazine, the voxelized collectibles will span Playboy’s past, present, and future. The experience will also offer opportunities for players to be rewarded with play-and-earn mechanics, including extra rewards available to owners of Playboy Rabbitars and Playboy Party People avatars. Players eligible for rewards will need to register through a KYC process. Players who complete at least one quest within the experience will also receive a Playboy 69th Birthday in-game digital collectible.
The Playboy 69th Birthday experience in The Sandbox will run from 12 to 19 December 2022 and will be accessible for free and for everyone at https://www.sandbox.game/.
“We are very excited to unveil the first experience that we are building with Playboy in the metaverse,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “This will give our community an opportunity to get a glimpse of what this legendary and iconic brand is building on its LAND.”
“We’ve had so much fun working with The Sandbox to carve out special moments and opportunities including the recent California Dreamin’ LAND sale, free avatars for our Playboy Rabbitars, and our new NFT collection, The Playboy Party People,” said Liz Suman, VP of Art, Editorial and Web3 Projects at Playboy. “We hope to surprise and delight our communities while building the foundation for a larger MetaMansion experience that celebrates pleasure in the metaverse, and the 69th Birthday Party experience is just a preview of what’s to come!”
More information about the Playboy 69th Birthday experience can be found here.
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
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About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, and PIXELYNX. Animoca Brands has a growing portfolio of more than 380 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
About PLBY Group, Inc.
PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Our flagship consumer brand, Playboy, is one of the most recognizable brands in the world, driving billions of dollars annually in global consumer spending with products and content available in approximately 180 countries. Our mission — to create a culture where all people can pursue pleasure — builds upon almost seven decades of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at http://www.plbygroup.com.
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