​​​​​​​A Nose for Nostalgia: Innovative Animated Adventure ‘Lost in Play’ to Launch on Switch & Steam this Summer

Check out the brand new Lost in Play trailer here! https://www.youtube.com/watch?v=gnPSlGzeNNM

Rekindle the past and relive your childhood; a time when every pathway was your playground, and adventure lay around every corner, if only in your mind. Lost in Play is your ticket to times long gone - a living cartoon where imagination and a sense of curiosity are the tools of your trade. Get ready to take a step back in time on the road to wonder.

Tel Aviv, Israel - Tuesday 10th May 2022: Happy Juice Games is excited to announce its forthcoming point-and-click puzzle adventure Lost in Play will launch on both Nintendo Switch and Steam later this Summer.

Inspired by modern-day cartoons meant for children and adults as well as paying homage to Saturday morning cartoons, Lost in Play recaptures the spirit of play from our youth, when every sunny afternoon after school was spent adventuring in the backyard or gallivanting around the local park, casting an investigative eye over anything remotely out of the ordinary. 

Lost in Play delivers a feel-good adventure where a brother and sister explore dreamscapes and befriend magical creatures. Lost in their imagination, siblings Toto and Gal must work together to solve puzzles and make their way back home. It’s a one-of-a-kind, family-friendly 2D adventure designed to rekindle a spirit of nostalgia amongst players. 

“We created Lost in Play to be the kind of experience that gamers of our generation can play in front of their kids,” says Yuval Markovich, co-founder at Happy Juice Games. “We wanted to use the spirit of the cartoons we all grew up watching to connect with the sense of adventure most of us enjoyed when we were younger we tend to lose touch with as we get older. Recapturing that magic is what we set out to do, and we hope players will enjoy finding the charm, the nostalgia, and the feel-good factor whilst they’re Lost in Play.”

Lost in Play features:

• A mysterious animated puzzle adventure with amazing, cartoon-style visuals.
• Magical and magnificent creatures throughout.
• No text or dialogue - everything is communicated visually in an endearingly universal way.
• Inspiration from TV shows such as Gravity Falls, Hilda, and Over the Garden Wall.
• Take part in a variety of uniquely creative activities; Play cards with goblins, create a dragon, and teach a sheep how to fly.
• More than 30 unique puzzles and mini-games.

Lost In Play will launch on both Nintendo Switch and Steam later this Summer for $19.99/€17.99/£15.49.

For more information, please contact:

Stefano Petrullo, CEO, Renaissance PR
Telephone: +44 7828 692 315
E-mail: stefano@renaissancepr.biz

Keith Andrew, Senior Account Manager, Renaissance PR
Telephone: +44 7834 237 322
E-mail: keith@renaissancepr.biz

Content Creators:

Aaron Cooper, Head of Content Creators, Renaissance PR
Telephone: +44 7515 448940
Email: aaronc@renaissancepr.biz

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About Happy Juice Games

Happy Juice is a newly-formed studio based in Tel Aviv, focusing on quests and adventure games with high-quality graphics, animation, and game design. The studio’s debut title, Lost in Play, is an uplifting epic adventure about a brother and sister trying to find their way home as they traverse through imaginary and surreal landscapes. The studio has previously collaborated with 11Sheep on The Office Quest.

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