LOS ANGELES – April 23, 2025 – The Sandbox, the leading social gaming and metaverse platform and a subsidiary of Animoca Brands, is kicking off a partnership with Bruce Lee Enterprises to bring the legendary martial artist, actor, and philosopher into the metaverse. Bruce Lee, “The Dragon,” known for his groundbreaking roles and creation of the martial art Jeet Kune Do, will unveil several interactive gaming experiences, limited edition digital collectibles, and more in The Sandbox, offering fans a new way to interact with the icon.
The partnership will debut with Bruce Lee making his home on The Sandbox Map in AdventureWorld: The Wildlands, anchoring a creative hub for martial arts and philosophy. The Wildlands is the final neighborhood to be unveiled in AdventureWorld, a digital amusement park offering excitement and entertainment across three distinct realms, each with its unique theme and partners that reflect its spirit and vision. Players may purchase LAND today to become neighbors with Bruce Lee and other featured iconic partners from Alpha Season 5. For more information on The Wildlands LAND sale, please visit The Sandbox blog post.
Fans who join AdventureWorld: The Wildlands will receive both digital and IRL rewards, including a Creator Asset Pack with two exclusive digital collectibles: the Bruce Lee Companion Figurine, which they can place inside their own experiences, and the Little Dragon Nunchucks, which their Avatar can equip and wear in-game. They’ll also receive a limited-edition Bruce Lee holographic skateboard.
“Bruce Lee continues to inspire people worldwide,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “To have such a timeless and iconic figure featured in The Sandbox is an honor, and we can’t wait to build Experiences inspired by his enduring legacy. We’re excited to begin this partnership by bringing this icon to life in the metaverse, where The Dragon’s spirit lives on in a realm built for discovery, challenge, and growth.”
The multi-year partnership will unveil multiple Bruce Lee-inspired Experiences, including a Social Hub for fans to connect, complete mini-games, and participate in reward pools tied to Avatar collections. Later on, Bruce Lee will release Tao of the Dragon, a solo player game inviting fans to revisit Bruce Lee’s history through exploratory quests and puzzle games.
The Wildlands are now open to those seeking to claim their place near this legendary martial artist and his neighbors in this final AdventureWorld neighborhood. Get LAND today to enjoy the perks of ownership, such as the ability to create, customize, and monetize virtual experiences, along with additional rewards for Premium LAND Owners.
The Sandbox is available free for PC and Mac players, creators, and virtual martial artists via sandbox.game.
Follow or join in the conversation via The Sandbox Discord, X, and Instagram.
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About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both players and creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Snoop Dogg, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Bruce Lee Enterprises
Bruce Lee Enterprises is a mission-based company that encompasses Bruce Lee, LLC overseeing licensing and partnerships, Bruce Lee Entertainment and The Bruce Lee Foundation, a 501(c)(3) public charity. Bruce Lee Enterprises is dedicated to sharing the art and philosophy of Bruce Lee, with the goal to inspire personal growth and harmonious individuality on our planet. For more information, please visit www.brucelee.com.About Bruce Lee
Bruce Jun Fan Lee (Lee Siu Loong) was born in 1940 in San Francisco, CA while his parents were on tour with the Chinese Opera. Ultimately raised in Hong Kong, Bruce Lee was a child actor appearing in more than 20 films. At the age of 13, Bruce took up the study of wing chun gung fu under renowned wing chun master, Yip Man.
Bruce left Hong Kong at the age of 18, came to the United States and made his way to Seattle, Washington where he worked in the restaurant of a family friend. He soon enrolled in the University of Washington where he pursued a degree in philosophy.
Bruce began to teach gung fu in Seattle and soon opened his first school, the Jun Fan Gung Fu Institute. Two more schools followed in Oakland and Los Angeles. Concurrently Bruce married his wife, Linda and had his two children, Brandon and Shannon. In the mid-sixties, Bruce was discovered while doing an exhibition at the Long Beach Internationals and a role as Kato in the tv series The Green Hornet soon followed. During this time, Bruce was also developing his own martial art, which he ultimately named Jeet Kune Do (translated: the way of the intercepting fist).
Bruce's art was steeped in a philosophical foundation and did not follow long held martial traditions. Instead it had at its core the ideas of simplicity, directness and personal freedom. After The Green Hornet series was canceled, Bruce encountered resistance while working in Hollywood and so headed to Hong Kong to pursue a film career. In Hong Kong he made 3 films, which consecutively broke all box office records and showcased martial arts in an entirely new way. Hollywood took notice and soon
Bruce was making the first Hollywood / Hong Kong co-production with a film called Enter the Dragon. Unfortunately, Bruce Lee died in 1973 before this film was released. This film catapulted him to international fame. Today, Bruce Lee’s legacy of self expression, equality, and pioneering innovation continues to inspire people all around the world.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gaming. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, and Lympo. In addition, Animoca Brands has a growing portfolio of more than 150 investments in blockchain companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information, visit www.animocabrands.com or follow on Twitter or Facebook.