GameRefinery, a Liftoff Company, has released its latest analysis of the US mobile games market for July 2022. The report examines the top-grossing midcore games, market share, and design features.
The mobile gaming market has primarily consisted of casual and hypercasual games. However, now midcore games have risen in popularity, and many games have also been released that appeal to PC and console gamers.
Highlights of the report include:
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Of the midcore games released in the past 365 days, nine currently sit in the top 200-grossing chart, whereas only three casual mobile games appear on this list.
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Midcore games account for almost 37% market share of US mobile game revenue. It has grown by 1.55% between Q1/2021 and Q1/2022, making it the only genre that has grown during this period.
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The midcore games with the most successful launches in the past six months are Diablo Immortal, Dislyte, and Apex Legends Mobile.
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Essential design features include controls and gameplay similar to PC and console, multiple monetization streams, and constant content updates.
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There is an interesting trend of midcore games implementing external web stores to bypass in-app purchase fees.
Read the entire analyst bulletin for more insights and data on GameRefinery by Liftoff's website: GameRefinery Market Review July 2022
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About GameRefinery, a Liftoff Company
GameRefinery, a Liftoff Company, is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery's customers include leading mobile games companies such as Zynga, Wargaming, King, and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors, and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, understand why games are successful, and how to achieve the same from pre-production to LiveOps.
Media Contact:
Matthew Lee