ATLANTA – OCTOBER 22 – This November, worlds will collide with the TRANSFORMERS x SMITE crossover event, revealed today through a cinematic trailer at Pulse Con, Hasbro’s virtual fan event.
Autobots and Decepticons from Hasbro’s TRANSFORMERS franchise are coming to the battleground of the video game SMITE, created by Titan Forge Games and published by Hi-Rez. They will face gods from ancient mythology such as Thor, Zeus, and Anubis. Deities beware: TRANSFORMERS ‘bots are… More Than Meets The Eye.
TRANSFORMERS x SMITE reveal trailer: HERE
Players will get to battle as iconic and infamous robots Optimus Prime, Megatron, and Starscream as top-of-the-line god skins available with the TRANSFORMERS Battle Pass. In-game, Optimus Prime converts into a truck, Megatron into a tank and Starscream into a jet. Each TRANSFORMERS character will have two forms: one in the SMITE art style, the other a rendering inspired by the TRANSFORMERS Generations toys, TV show and movie from the 80s, taking fans back in time.
After purchase, players will progress through the TRANSFORMERS Battle Pass and unlock its rewards simply by playing online SMITE matches. In addition to the six TRANSFORMERS skins, fans will get dozens of thematic items designed jointly with Hasbro such as a ward skin depicting Kremzeek, a loading frame pitting Autobots against Decepticons, and Level-up effects coming straight from Cybertron.
“There’s something magical about having Optimus Prime save the day on the Battleground of the Gods,” said Alex Cantatore, Hi-Rez VP of Brand. “We’ve always said that SMITE is the ultimate crossover game, bringing all the world’s myths together. Optimus Prime, Megatron, and Starscream just take that to another level.”
“More than a few Titan Forge Games employees have their desks covered in the G1 TRANSFORMERS toys, ” said Travis Brown, Executive Producer of SMITE. “It was really a labor of love to bring the TRANSFORMERS robots to life in SMITE, and the team really went above and beyond – they’ve created all-new models, rigging, animations, and effects to really bring the TRANSFORMERS robots into the Battleground of the Gods.”
SMITE’s unique blend of third-person action combat and Multiplayer Online Battle Arena (MOBA) strategy has attracted more than 35 million players to the Battleground of the Gods. SMITE features an ever-growing roster of 110+ Gods and Goddesses from pantheons around the world and throughout history, and is free to play on PC, Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, and Nintendo Switch.
In the past two years, Hi-Rez has become an expert on how to blend SMITE’s mythological universe and popular franchises with fidelity and love through crossovers with Netflix’s Stranger Things, Nickelodeon’s Avatar and TMNT, Rooster Teeth’s RWBY, and electronic music label Monstercat.
The TRANSFORMERS Battle Pass will become available for purchase in SMITE next month. The full reveal of the crossover skins and detailed information will be broadcast live on twitch.tv/SMITEGame on October 27 at 3 p.m. EDT, during the SMITE Update Show.
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Video: https://www.youtube.com/watch?v=zCY1jwOXkHc
Press Kit: https://drive.google.com/drive/folders/1N5BKCWTiA8_EBHc91RRleJffRdf76MEv
For media inquiries, assets, and interview requests, please contact:
Henrique Fajardo – PR Specialist
About SMITE
SMITE is the online Battleground of the Gods, a mythology-themed action game for PC and consoles. Since launching in Europe and North America in March 2014, SMITE has quickly established itself as one of the genre-defining MOBAs and cemented its place in the top 3 with over 30 million players. Themed around gods of mythology and offering a third-person camera and more game modes than any other leading game in its genre, the game provides a unique, action-packed experience that puts the player in the thick of the action. SMITE is free-to-play on PC through Steam and EGS, Xbox Series X|S, Xbox One, PlayStation 5, PlayStation 4, and Nintendo Switch.
For more information on SMITE, visit www.smitegame.com
About Hi-Rez
Based in Alpharetta, Georgia, Hi-Rez is an industry-leading video game publisher and developer at the forefront of the free-to-play, games-as-a-service industry. Hi-Rez’s games have been played by more than 100 million people worldwide across PC, Xbox Series X|S, Xbox One, PlayStation 5, PlayStation 4, Nintendo Switch, iOS and Android. With three games regularly among the Top 10 free-to-play games on Steam, Hi-Rez is one of the few Western developers to have successfully launched multiple, multi-platform games as a service titles to a large audience. Having won multiple awards and accolades for innovation and technology, Hi-Rez has also been recognised for its company culture, leadership and diversity as an employer.
For more information on Hi-Rez, visit www.hirez.com
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
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